Megan Bowen joined Jennifer Mancusi, CEO of Growgetter, on the Marketing, Demystified podcast to explore the dynamics of adapting to change in marketing strategies for B2B SaaS companies. With the rapid evolution of business environments, Megan explains why traditional lead generation strategies might be holding companies back, and how shifting towards a demand generation approach can pave the way for sustained success.

Jen and Megan delve into the core differences between lead gen and demand gen, and Megan shares her insightful analysis on how companies can navigate this transition. They discuss the importance of aligning marketing strategies with broader business goals and the necessity of having a data-backed business case to foster change. 

See the full video and more on our YouTube channel

Stay on top of all Refine Labs news and events by subscribing to our newsletter.