Can you imagine running a company that’s so massive that you have a segment called “other” on your financial statements that will do more than $20 billion in revenue this year? For those wondering, that would make the “other company” aka Amazon’s Advertising business segment around the 150th biggest American company. At that size, its bigger than all of Kohl's, two Ebays, or three Simon Property Groups (the biggest mall retailer). It also makes them the third biggest digital advertising company behind Alphabet’s Google and Facebook. I don't know Jeff Bezos personally, but my assumption is he doesn’t wake up each morning and congratulate myself on being the third most powerful digital advertiser, so as funny as it might seem to ask a $20 billion segment that is growing 45% YoY…what’s could be next for Amazon’s Advertising Segment?