The Perfect RIA

Key Links

• Episode 5: Always Take the High Road

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Financial Planning Software is scrutinized in this episode. But right away, Matt and Micah are sure to remind listeners that they aren't completely condemning the technology, just encouraging less of a reliance on the tool.

It is certainly true that a lot of planners are required to use some sort of financial software for compliance requirements or for the more detailed reports that clients may ask for. Yet, Matt and Micah still usually don't put a lot of stock in the software's potential to bring value for clients; they both feel that value can be better drawn from the wellspring of positive client interactions over the by-the-numbers approach only received well by those with an affinity to complicated formulae and diagrams (i.e. engineers or financially-minded clients). On average though, the detailed and bulky reports that FP software spits out is too involved for the ordinary client. Eyes will grow glassy and yawns will be stifled.

Instead, simplification is needed. Matt states that forcing mechanisms like one-page executive summaries and up-front fees to determine the value you are bringing to the table is much more important than beating your client over the head with a dense collection of Monte Carlo Simulations. Instead, Matthew states that he only has four key things he goes over with clients: retirement income, risk management, income taxes, and their investment portfolio. Long term goals are always discussed as well, but that is a given regarding the nature of the business.

This leads to the biggest take-home message of the episode: tailor your financial plan to the client. If they want a more involved financial plan then give it to them. Determine how you can bring the most value to your client, first and foremost. Most likely they will want the succinct, one-page summary over any other alternative.

And, like all of the episodes, Matt and Micah preach the merits of taking advice and spurring it into action. They provide three key action points to take: go through your financial plan and seek to minimize the noise e.g. the extraneous noise, learn to effectively communicate your financial planning process in 45 seconds or less, and shorten your financial plan into an executive summary.

This episode is, as the title suggests, all about broker-dealers. And more specifically, Matt and Micah draw from personal experience to allow listeners to gain their perspectives on the issue. Because both have worked with broker-dealers closely in the past, they know the ins and outs of what to look for in the partnership. They highlight some of the pros and cons to assure listeners that there are many factors one has to weigh in order to make the decision that makes the most sense for your firm: either parting ways or sticking with a broker-dealer is a matter of monetary concern as well as a qualitative concern for your clients.

The pros to working with a broker-dealer are as follows: a BD takes care of all of the compliance in your practice, so that all SEC and FINRA rules are followed. This frees up a lot of time and effort on the part of the business owner, who doesn't have to deal with a lot of the busywork, shopkeeping duties like: email archiving and proper file storage. Working with a BD also looks good when dealing with auditors; you can avoid conflicts of interest that way. On the other hand, some of the cons of a BD include: you have to keep a record of your own stuff anyways. So, as Micah points out, you are working with duplicate systems: the BD backs up your files, but doesn't guarantee that you will have access to them if you part ways or an emergency happens. So, with duplicate systems come duplicate costs. In addition, another con is that the cost can be steep enough to warrant your consideration of severing any ties completely. And with that, there are many other elements to weigh, but these are the biggest that are brought up in the episode.

To end the episode, Matt and Micah provide some actions points for listeners: Create a contingency plan. This means that one should always be prepared for emergencies and should plan for the possible severance of relationship with your broker-dealer. Establish vision between firm and BD so that there is transparency in communication. Measure total monetary and potential qualitative cost between you and your BD. And lastly, Reach out to a custodian bank for the purpose of getting your feet wet and finding out what it's like on the other side (Micah endorses Charles Schwab).

Key Links

• Magellan MasterMind & Network: Page

• The financial advising program that Matt references: Academy of Preferred Advisors

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In this episode, the dynamic duo, Matt and Micah, are back to talk about their previous episode with Joe Lukacs. Because of time constraints in addition to the importance of the subject material, Matt and Micah (M&M) wanted to take a whole episode and analyze the insights and principles that "Coach Joe" introduced to listeners. They also express a "hindsight is 20/20" type of regret for these concepts they wished they had known about and implemented in their practice many years prior to their first meeting with Coach Joe/Matthew's respective coach. And so, for the benefit of seasoned pros and fledgling entrepreneurs, listeners are bequeathed the invaluable advice from a man who wrote the book on financial investing.

Micah starts the discussion by explaining his own relationship with Joe and the usual route both Joe and Micah take in their business relationship. This means they talk once a month, go over important details about Micah's practice, and meet face-to-face a few times a year. Coach Joe also has a mastermind group called Magellan MasterMind & Network which Micah is involved with, all for the purpose of establishing highly profitable lifestyle practices, as well as reinforcement from fellow RIA's and professionals. And on the flip side, Matthew shares that he takes weekly calls from his own coach. But despite the differing dynamics at play, both see immense benefit in their respective coaches, noticing positive trends towards forward-thinking in their own lives because of it. Also, as Coach Joe pointed out to both Micah and Matt, it is extremely important to reinvest either 5% of your gross revenue or 10% of your net into your own personal development. To simplify this process, Micah likes to have a separate account just for personal development. The reason being that it can quickly become unnecessarily confusing to differentiate business funds and other financial holdings--the process is made much simpler when everything is financially compartmentalized. They also talk about the importance of being a part of a mastermind--but with a caveat. Joining a mastermind should be done when all parties present have "skin in the game" and where the mastermind itself doesn't become a full-time job.

Some other important topics discussed on the episode consist of not falling for the "next big thing" in marketing or the shiniest widget designed for flawless output; instead, focusing on what you know, on one particular modality, so as not to waste valuable time and energy or spread yourself thin in the industry. The point being that long-term plays are the most important. The truly valuable enterprises will ultimately take a long time to establish, but are invaluable to have implemented. Matt and Micah also echo Coach Joe's sentiments on morning rituals before stressing once again the absolute importance of finding a financial coach.

Key Links

• The financial advising program that Matt references: Academy of Preferred Advisors
• Joe's free program: PracticePower
• International Performance Group: Website
• Magellan MasterMind & Network: Page

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Micah Shilanski's coach for the better part of fifteen years, Joe Lukacs, is the guest of this episode. And within the time allotted, Joe disrupts the usual gamut of topics discussed for some interesting insights he has gained over the years. One of the first topics that he brings up is boredom. More specifically, how a coach can handle the boredom brought upon by holding too comfortable a position in the industry. As is common in most vocational positions, Joe knows just how detrimental a comfort zone can become for a coach. He says that human beings are happiest when we are in "expansion mode." That is, we are challenging ourselves, learning, and overall expanding our repertoire. In short, to stave off boredom and to prevent a harmful mentality from developing, challenge yourself and challenge your clients. He says that as soon as one thinks they have figured something out is the first day they start to slide from any lofty position they may have held. Don't hasten the backwards slide and don't let yourself get bored.

Another crucial segment in this talk is when Coach Joe talks about the middle stage that all successful investors must move past to truly reach prosperity in their practice. He calls it the "pivot point to prosperity." According to Joe, there are three different levels of being a financial advisor. The first being what he calls a "scarcity startup." Essentially, this is the stage where advisors are paying the bills and keeping the lights on. The second, advisors are sustainable and abundant--this is the comfort zone and the most tempting stage to never pull one's self out of. This is the stage that advisors need to pole vault out of to reach prosperity. And the last is where the magic happens, where the future is realized and plans of "what's next?" become further cemented and realized. To get there though, failures mustn't be avoided, but instead, encouraged; it is the crucial time to take risks and to avoid regrets of not having taken the chance to expand when the opportunity was there. And Joe encourages advisors to never stop chasing the next thing. Don't be failure-phobic.

Lastly, Joe talks about the importance of surrounding yourself with a network (or tribe as Joe calls it) that inspires you, bolsters your practice, and ultimately reinforces beneficial mindsets of abundance for your personal development. Joining a mastermind is brought up as a strategy for obtaining all of this; meaning that deep, lasting friendships are developed as well as valuable support for your enterprise. This is one of the most important techniques for shifting your mindset from complacency to prosperity. Some other important action points are laid down by Joe, Micah, and Matt. These include, establishing a morning success ritual, reinvesting 5%-10% of your total revenue in yourself for the purpose of personal development, and last but not least, joining a mastermind group.

Key Links

• The 'Sleep On It' Jarvis Financial Process
• Carl Richards Book on the One-Page Financial Plan

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Most financial planners thrive on helping people. In addition to having an affinity for numbers, many CFP's share in common the desire to take in an innumerable amount of clients as a means for bringing more reassurance and financial security to the biggest pool of people as possible. Unfortunately though, there is only a finite amount of clients that one can possibly meet with. In addition, clients also have to bring in enough capital to sustain the entire practice. This means that tough decisions need to be made for the sustainability of the business itself. But how does one go about insulating one's self from unprofitable clients or safeguard one's time from borderline charitable acts instead of profit-driven endeavors? For managing and dealing with complicated circumstance like this, simplicity is key. Either refer unprofitable clients to other ventures who can help them or like guest Neil Rossiter implements in his own practice, send them to a junior advisor instead of another firm. Another way of looking at this is when Matthew states that he likes to give the analogy that some customers approach him looking for brain surgery instead of the heart surgery that his firm provides. And much like the many specialists who comprise the spectrum of the medical profession, so to the financial world is replete with specialists who have their own function. Matthew offers a simple solution to the problem.

In addition, this episode delves into the importance of streamlining the process from which clients can get ahold of the financial planner. Matthew states that instead of wasting time and being constantly interrupted, there is a simple but powerful solution for having too porous a barrier between client and advisor: what needs to be done is that unless in an emergency, the client will always be scheduled to talk to Matt or Neil usually by next day. And then once questioned if the nature of the call is administrative or financial advice, sometimes the admin can actually do the work and minimize the scheduled call from actually taking place. This strategy provides simplicity to what was potentially a convoluted process.

And last but not least, the one-page financial plan makes a reappearance for the sake of streamlining and simplicity. Matthew ends the episode by providing two action items: Don't take incoming phone calls unless by emergency or appointment and start trying and practicing the Carl Richards, one-page financial plan that has been a staple of the Perfect RIA podcast.