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Most business ideas don’t fail because they’re inherently bad. They fail because people wait for the “perfect moment” to start.
In this solo episode, Alan Frei breaks down why waiting for perfect timing is one of the biggest traps in entrepreneurship and how it kills otherwise great ideas. Drawing from years of building (and missing) opportunities, he explains why markets never feel ready, why overthinking often disguises fear, and how momentum beats timing every single time.
Alan shares two practical frameworks he uses to move fast without waiting for everything to align:
This episode is part of Alan’s solo podcast series, where he distills real-world lessons from entrepreneurship, startups, marketing, and personal branding into short, focused episodes of around 5-10 minutes.
If you’re sitting on an idea because “the timing isn’t right,” this episode is for you.
👉 Ps: Subscribe to our newsletter for more real experiences, mistakes, and simple frameworks that actually work: https://www.alanfrei.com/newsletter or visit one of our startup events: https://www.alanfrei.com/events
By Alan FreiMost business ideas don’t fail because they’re inherently bad. They fail because people wait for the “perfect moment” to start.
In this solo episode, Alan Frei breaks down why waiting for perfect timing is one of the biggest traps in entrepreneurship and how it kills otherwise great ideas. Drawing from years of building (and missing) opportunities, he explains why markets never feel ready, why overthinking often disguises fear, and how momentum beats timing every single time.
Alan shares two practical frameworks he uses to move fast without waiting for everything to align:
This episode is part of Alan’s solo podcast series, where he distills real-world lessons from entrepreneurship, startups, marketing, and personal branding into short, focused episodes of around 5-10 minutes.
If you’re sitting on an idea because “the timing isn’t right,” this episode is for you.
👉 Ps: Subscribe to our newsletter for more real experiences, mistakes, and simple frameworks that actually work: https://www.alanfrei.com/newsletter or visit one of our startup events: https://www.alanfrei.com/events

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