Most business ideas don’t fail because they’re inherently bad. They fail because people wait for the “perfect moment” to start.

In this solo episode, Alan Frei breaks down why waiting for perfect timing is one of the biggest traps in entrepreneurship and how it kills otherwise great ideas. Drawing from years of building (and missing) opportunities, he explains why markets never feel ready, why overthinking often disguises fear, and how momentum beats timing every single time.

Alan shares two practical frameworks he uses to move fast without waiting for everything to align:

• Why building a personal brand before launching a product removes most timing risk
• How the expansion vs. compression model helps spot opportunities early, before the crowd
• Why trusting your gut and acting early often matters more than perfect research

This episode is part of Alan’s solo podcast series, where he distills real-world lessons from entrepreneurship, startups, marketing, and personal branding into short, focused episodes of around 5-10 minutes.

If you’re sitting on an idea because “the timing isn’t right,” this episode is for you.

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