In this Dear Melissa segment, Melissa wraps up our four-part series on pivots by answering some of our listener’s questions on the topic. She talks about pivots as “strategy theater,” how to know when to stay on track versus when to pivot, having back-up pivot strategies in case the first idea doesn’t pan out, and communicating strategies amongst other product teams. 

Q: How often is a product strategy pivot one of the main players in a strategy theater performance? [4:22]

Q: What are the best indicators that perseverance will not solve your lack of product-market fit problem? [8:07]

Q: Do you line up your next pivots in case this one takes, hoping to find strategies that work? [11:22]

Q: How do you go about effectively communicating your strategy to a wider organization for product teams? [14:25]

Resources

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