How do you promote your podcast in between seasons? For many podcasters, that question can feel overwhelming — so they end up doing nothing. But going dark between seasons doesn’t mean your show has to lose momentum. In fact, it's a missed opportunity if you're not keeping your audience engaged and attracting new listeners during the downtime.

In this episode, I’ll walk you through specific strategies to market your podcast even when you're not actively releasing new content. We'll cover social media, email newsletters, and less-talked-about tactics that balance high and low effort, so you can stay visible without burning out.

Chapters:

• 00:00:00 – Why your show still needs visibility even when you're not publishing new episodes
• 00:01:30 – How audience habits and memory impact re-engagement — and why reminders matter
• 00:02:30 – Before you market: define whether you're building visibility, growing your email list, or prepping for a launch
• 00:03:30 – What really happens when you stop publishing — and how to avoid losing your audience
• 00:05:00 – How to repurpose past episodes with new context, visuals, and formats
• 00:07:00 –Forgot to mention something in an episode? Here's how to update and reshare it effectively
• 00:08:00 – Engaging your audience with live Q&As, former guests, and timely follow-ups
• 00:09:00 – Themed email sequences, updated visuals, and related episode links to keep listeners coming back
• 00:10:30 – Why your website and YouTube presence matter — and how they help grow your audience off social media
• 00:12:30 – Newsletter swaps, RSS digests, and why repurposing content is better than starting from scratch

Resources mentioned in this episode:

Get your Newsletter Guide: https://www.thepodcastspace.com/newsletter

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-104-ways-to-promote-your-podcast-in-between-seasons-plus-grow-listener-engagement-and-downloads

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Mentioned in this episode:

Podcast Power Hour

👩‍💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

If you're serious about podcasting in 2025, you need to know what’s coming — and what’s already changing. Whether you're trying to grow your audience, stay visible without burning out on social media, or figure out if you really need to start filming your episodes, this episode is packed with exactly the kind of insights that can help you make smarter moves. Think of it like your shortcut to understanding what the industry’s top platforms, creators, and marketers are buzzing about right now.

The Podcast Show in London brought together over 6,000 creators and industry leaders from around the world, and the biggest themes were clear: video podcasting, YouTube strategy, smart AI tools, and new ways to grow without relying on downloads or going viral. In this episode, I’m breaking it all down for you — the trends, the tools, and most importantly, how to apply it all to your podcast, whether you’re just starting out or already in deep.

Chapters:

• 00:01:30 – Embracing authenticity and longevity in podcasting, even when episodes aren’t perfect
• 00:03:00 – Key takeaways from YouTube’s session at The Podcast Show
• 00:03:30 – Stats reveal that more UK listeners are consuming podcasts on YouTube from their smart TVs
• 00:04:00 – UK listener data that shows mixed podcast listener preferences
• 00:05:00 – YouTube and AI innovations may soon help podcasters reach multilingual audiences
• 00:06:00 – Choosing hosting your podcast on RSS vs. YouTube
• 00:07:00 – Best practices for using AI to enhance productivity without losing creative or strategic control
• 00:08:30 – Industry leaders push for more accurate podcast growth metrics to reflect modern listening habits
• 00:09:30 – A creator who sold two podcasts, and what those figures were
• 00:10:00 – Email marketing, newsletters, podcast swaps as ways to grow a podcast

Resources mentioned in this episode:

GET YOUR GUIDE: https://www.thepodcastspace.com/newsletter

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-103-the-podcast-show-2025-recap-highlights-to-grow-your-show

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Mentioned in this episode:

Podcast Power Hour

👩‍💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

As a podcaster, crafting narratives in the public eye means making mistakes along the way is inevitable. But I've started to wonder—what if those very mistakes could be the secret sauce to creating relatable, engaging, and transformative storytelling?

Alongside Eman Ismael, host of the multi-award-winning podcast Mistakes that made me, we explored the importance of embracing the notion of learning from failure to build authenticity and connection with audiences worldwide in public, exemplified perfectly by Monica Lewinsky’s newest podcast, Reclaiming with Monica Lewinsky.

Chapters:

• 00:00 Introduction to Embracing Mistakes in Podcasting
• 00:17 Meet Eman Ismail: Multi-Award Winning Podcast Host
• 02:06 The Power of Vulnerability and Overcoming Shame
• 07:07 Cultural Differences in Business Openness
• 14:58 The Importance of Email Marketing for Podcasters
• 26:19 Behind the Scenes: Voice Care and Content Creation
• 29:01 Dealing with Intellectual Property Theft
• 29:45 Overcoming Challenges as a Podcaster
• 32:45 The Importance of Authenticity and Openness as Creators
• 39:56 Navigating Revenue Transparency
• 47:29 Effective Email Marketing Strategies
• 50:46 Creating Engaging Quizzes for Your Audience
• 58:16 Conclusion and Final Thoughts

Eman and I also explored what type of email marketing podcasters can use to grow more intentionally, her online quiz, and the emotional toll of having her copy stolen.

Resources mentioned in this episode:

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-102-the-power-of-embracing-mistakes-in-storytelling-email-sequences-and-quizzes-with-eman-ismail

Learn more about Eman Ismail and her award-winning podcast Mistakes That Made Me: https://www.emancopyco.com/podcast

Take Eman’s quiz ‘What’s Your Perfect Newsletter Style?’: https://www.emancopyco.com/quiz

Connect to Eman on Instagram: https://www.instagram.com/emancopyco

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Mentioned in this episode:

Podcast Power Hour

👩‍💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

The creator economy is on the rise—projected to skyrocket to an eye-popping $450 billion by 2026. As a podcaster and digital creator, I know firsthand how tempting it is to focus only on monetization: merch, memberships, sponsorships. But in this ever-evolving space, a more critical question lingers—how do we make intentional, focused decisions that not only increase revenue but build sustainable, long-term growth?

Jay Clouse is the host of Creator Science and a trusted voice in the creator economy. His work empowers digital creators to think differently, work smarter, and become trusted voices in their industry. During our conversation—recorded amidst the clamor of real-life home construction—I was reminded that high-level thinking doesn’t need a flawless backdrop. In fact, embracing the messy middle might be one of the most powerful things a creator can do.

Chapters:

• 00:02:30 – What it truly means to be a creator vs being an artist.
• 00:04:30 – The stages of the creator journey and why mapping the audience’s emotional arc matters.
• 00:07:00 – Embracing imperfect content and showing the messy middle.
• 00:08:30 – Sharing vulnerabilities while maintaining audience trust.
• 00:11:30 – Redefining success and the question of what "enough" looks like.
• 00:14:30 – Why YouTube was a long game and when it finally became worthwhile.
• 00:16:30 – How publishing less but with higher quality led to rapid YouTube growth.
• 00:25:30 –"Experimentality" as a mindset for growth through experimentation.
• 00:26:30 – How small, consistent improvements lead to big creator success.

So, if you’ve been feeling overwhelmed, stuck, or unsure about your next step as a creator, this episode is your permission slip to keep going—but with more intention and curiosity. Let this be your reminder: growth is rarely linear, and clarity comes through action.

Resources mentioned in this episode:

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-101-embracing-experimentation-the-creators-path-to-success-with-top-05-podcaster-jay-clouse

Connect to Jay Clouse: http://creatorscience.com

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Mentioned in this episode:

Podcast Power Hour

👩‍💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Have you ever wondered what it really takes to reach 100 podcast episodes—and still have your voice, your energy, and your business intact? Not the polished, guru version… but the real, behind-the-scenes truth?

In this special live Q&A episode, I’m sharing the honest journey of hitting 100 episodes—what marketing strategies worked, what flopped, and how podcasting has changed the way I show up, lead, and grow my business. If you’ve ever asked, “Is this even working?” or felt the weight of burnout and self-doubt, this conversation is for you.

Chapters:

• 00:00 – Kicking Off 100 Live: Why This Milestone Matters
• 03:20 – Scrapped Episodes & When to Start Over
• 06:40 – The One Shift That Changed Everything
• 11:15 – Out of Ideas? Try This First
• 13:30 – Burnout & Imposter Syndrome: The Overlap You’re Ignoring
• 18:00 – The Joy Factor: Why Podcasting Stopped Being Fun (And What I Changed)
• 22:00 – My Most Unexpected Win from Podcasting
• 25:45 – Growing Your Audience Without Chasing Vanity Metrics
• 32:00 – If I Had $1,000 to Grow This Podcast, Here’s What I’d Do
• 36:45 – Final Reflections & Ideas to Celebrate Your Own Milestones

Resources mentioned in this episode:

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-100-100-episodes-later-growth-strategies-that-worked-or-failed-live-qa-impact-on-business-visibility

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Mentioned in this episode:

Podcast Power Hour

👩‍💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections.

And the result?

Talented hosts with powerful content hesitate to pitch themselves, assuming they’re not “ready” yet.

In this episode, I sat down with Justin Moore, sponsorship coach, creator, educator, and author of Sponsor Magnet. Justin has helped creators - from niche YouTubers to newsletter writers - land over a million dollars in sponsorship deals. And he’s here to share a perspective that might completely change how you think about monetizing your podcast: you don’t need massive numbers to make sponsorships happen.

You just need the right mindset, the right strategy, and a more creative approach to what you’re offering.

Chapters:

• 00:00 – Intro: Why Most Podcasters Feel Sponsorships Are Out of Reach
• 01:45 – You Don't Need Big Numbers to Get Sponsorships (Here's Why)
• 04:30 – The Sponsorship Continuum: How Your Pitch Changes As You Grow
• 07:15 – Niche Shows Win: How Small Audiences Can Land Big Deals
• 10:10 – How to Pitch Brands Using the R.O.P.E. Method
• 13:40 – Behind the Scenes of Brand Budgets and Sponsorship Timelines
• 17:20 – Thinking Beyond Mid-Roll Ads: Creative Ways to Monetize Your Show
• 21:30 – Why Video Podcasts Are Essential for Growth and Sponsorships in 2025
• 25:10 – Understanding Brand Goals: Awareness, Repurposing, and Conversions
• 28:45 – Follow-Up Strategies That Actually Get Brands to Say Yes
• 36:10 – How to Expand Your Sponsorship Packages Beyond Just Podcasts
• 39:20 – Building a Multi-Platform Presence to Serve Sponsors (and Your Audience)
• 42:05 – How to Handle Follow-Ups Without Feeling Pushy or Annoying

Resources mentioned in this episode:

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-99-how-to-land-your-first-podcast-sponsorship-even-with-under-1k-downloads-with-justin-moore

Get Justin Moore’s book Sponsor Magnet: https://www.sponsormagnet.com

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Mentioned in this episode:

Podcast Power Hour

👩‍💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago.

If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Audio Report: Women & Podcasts, the latest Edison Research & SiriusXM study that highlights female listener behavior.

The study reveals how women in the U.S. are consuming podcasts in 2025, what content they’re looking for, and how we - as podcasters, marketers, and business owners - can show up with more intention, strategy, and impact.

But this isn’t just a data breakdown. It’s a conversation about storytelling, emotional connection, and why podcasting continues to be one of the most intimate and powerful mediums out there. Especially for women.

While video podcasts are gaining traction, audio still leads:

• 52% of women overall consume podcasts
• 45% listen to audio-only shows
• 33% watch video podcasts

The rise of smart TVs as a podcast consumption device is a game changer — especially for creators repurposing content on YouTube.

Chapters:

• 00:00 – Intro: Why Women Are Listening to More Podcasts Than Ever
• 01:50 – Podcasting Is Still Worth It: The 60 Million Listener Opportunity
• 04:35 – Audio vs. Video Podcasting: What the Data Really Says
• 06:30 – Who Is the Female Podcast Listener in 2025?
• 08:20 – The Emotional Why: Inspiration, Escapism, and Life Challenges
• 11:00 – What Genres Are Women Really Listening To?
• 14:05 – Social Media and Discovery: How Women Find New Podcasts Now
• 17:10 – Representation Matters: Why Female Hosts Connect More Deeply
• 21:25 – How Listeners Take Action: From Follows to Subscriptions
• 25:40 – What You Should Do With This Data
• 27:10 – Co-Listening With Kids: Podcasting as a Family Bonding Tool
• 30:20 – Monetization Insights: How Female Listeners Support Creators
• 33:45 – Final Thoughts

Resources mentioned in this episode:

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-e98-why-women-are-listening-to-more-podcasts-than-ever-and-what-that-means-for-us-as-hosts

Discount code for the newsletter guide: https://thepodcastspace.kit.com/products/5-quick-effective-newsletter-formats-for?promo=EARLYBIRD

Edison Research Study: https://www.edisonresearch.com/womens-podcast-listenership-triples-in-ten-years/

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Mentioned in this episode:

Podcast Power Hour

👩‍💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Ever feel like everyone else is getting podcast opportunities but you? Sponsorships, speaking engagements, media features, awards - you keep seeing other creators win them while you’re stuck wondering, What am I missing?

This episode breaks down the real reasons you might not be landing those dream podcast opportunities—and it has nothing to do with talent. If you want to build a reputation in your niche, get recognized by your peers, or monetize your podcast through visibility, this episode is a must-listen.

🎧 Perfect for:

Podcasters who are ready to grow their platform, attract professional opportunities, and get unstuck from comparison or imposter syndrome.

Chapters:

• 00:00 – Feeling Behind While Others Get Ahead
• 01:45 – Why Mindset Keeps Podcasters Stuck
• 03:20 – How Fear of Rejection Impacts Your Actions
• 04:33 – Reaching Out Strategically (Email + LinkedIn Tips)
• 06:18 – What Consistent Action REALLY Looks Like
• 07:12 – Building Credibility Over Time (Not Overnight)
• 09:00 – How to Stay Generous Without Getting Bitter
• 10:25 – Quick Recap & Next Steps

Stop Waiting—Start Pitching

There’s a common thread among podcasters who land deals, grow visibility, and get big wins: they ask for it. Most awards, sponsorships, and speaking spots are not invitations—they’re self-submitted. Ana shares why waiting for permission is keeping you small, and how your next opportunity might be one pitch away.

Resources mentioned in this episode:

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-97-feeling-stuck-while-others-thrive-heres-how-to-actually-land-podcast-opportunities

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Mentioned in this episode:

Podcast Power Hour

👩‍💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In this podcast episode, Liz shared very practical advice on where to start and how to grow your brand effectively, plus how to design swag your podcast fans ACTUALLY want to wear!

Chapters:

• 00:00 Introduction to Branding for Podcasters
• 00:20 Meet Liz Mosley: Design and Brand Expert
• 01:57 Key Considerations for Effective Branding
• 05:14 The Importance of Consistency and Trust
• 07:56 DIY Branding vs. Professional Help
• 13:10 Launching Your Podcast: Practical Tips
• 16:02 Liz Mosley's Podcast Journey
• 20:22 Standing Out with Unique Branding
• 24:23 Poking Fun at Yourself
• 24:50 The Power of Sonic Branding
• 25:43 Elevating Your Podcast with Sound Design
• 26:21 Merchandising for Podcasters
• 27:29 Creative and Practical Merch Ideas
• 29:25 Sustainable and Thoughtful Merch
• 34:51 The Importance of High-Quality Swag

Resources mentioned in this episode:

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-96-from-scroll-stopping-covers-to-cult-status-merch-branding-that-works-with-liz-mosley

Subscribe to Liz Mosley's Podcast: https://buildingyourbrand.net/

View Liz's Website: https://www.lizmosley.net/

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Mentioned in this episode:

Podcast Power Hour

👩‍💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exposure through effective website strategies, and the insights were too valuable not to share.

Chapters:

• 00:00 Introduction and Common Podcasting Questions
• 01:14 SEO and Content Strategies for Podcasters
• 03:29 Website Strategies for Podcasters
• 07:36 Optimizing Episode Pages for SEO
• 13:08 Leveraging Backlinks and Internal Links
• 16:40 Monetizing and Promoting Your Podcast
• 21:10 SEO Maintenance and Optimization Tips
• 24:50 Boosting Local SEO for Your Podcast
• 25:08 Maximizing Sponsor Visibility
• 25:34 Creating Helpful Links and Pitching Guidelines
• 26:51 Importance of Sponsorship Packages and Media Kits
• 28:41 Debating Podcast Landing Pages vs. Hosting Platforms
• 31:10 SEO Benefits of Podcast Content
• 32:59 Using Transcripts and Show Notes for SEO
• 34:38 Recommended Tools for Podcasters
• 37:08 Investing in a Professional Podcast Website
• 38:36 Using 'We' vs. 'I' in Your Brand
• 49:00 Conclusion and Final Thoughts

Why Your Podcast Needs Its Own Space

One of the first things Aime emphasized was the importance of having a dedicated space for your podcast. Too often, podcasters lump their shows onto a business website without realizing that a podcast requires a unique strategy. A podcast website should be its own brand, focused on driving engagement and subscribership without compromising the business goals of your website.

The best time to consider separating your podcast into its own domain is when you're ready to grow it into an independent entity. This shift allows you to create focused content that attracts specific audiences and, in turn, delivers more meaningful leads to your associated business.

Resources mentioned in this episode:

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-95-full-website-or-single-podcast-page-a-strategic-guide-for-podcasters-with-aime-cox

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Mentioned in this episode:

Podcast Power Hour

👩‍💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp