In this episode of THE POINT OF ATTACHMENT we explore anthropomorphism--when people perceive human qualities in non-human things like products and brands. We review recent research on how this phenomenon affects consumer trust and self-control and we interview a legendary animator who has given many products uncanny human personas.

Why do so many people hate Valentine's Day. In this episode of The Point of Attachment, we explore what it would take to rebrand Cupid's big day.

The conclusion to The Point of Attachment's special two-part episode exploring the notion of what makes a luxury car a luxury car. Host Larry Vincent…

Just in time for the 2014 LA Auto Show, The Point of Attachment's special two-part episode explores the notion of what makes a luxury car truly luxurious. Host Larry Vincent asks

if maybe the most successful brands aren't really selling "luxury" at all.

Host Larry Vincent joins forces with Brand Studio Creative Director Marcus Bartlett to break down his enigmatic design mantra: "What is the Thing That Is The Thing?" In the process, they discuss

UTA Brand Studio's Larry Vincent explains the Brand Dependence Index's findings and asks