In today’s episode, I sit down with Eric Quanstrom, VP of GTM Engineering at Apollo.io, to talk about how AI is reshaping the way companies find customers and close deals. We get into the practical side of AI in business, from identifying the right prospects to reach out to, to crafting messaging that actually converts. Eric explains how tools like Apollo help teams prioritize leads, automate follow-ups, and create more efficient sales processes. We also talk about the future of AI, including a world where buying agents and selling agents handle much of the groundwork, allowing people to focus on the relationships and decisions that move business forward.