We talk with SEO copywriter Erin Ollila about utilizing past content to create an off-site SEO strategy.

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1. Erin O discusses the [ease and] importance of utilizing SEO on and off platform, including social media platforms.

• LinkedIn is especially important as it often appears second when searching someone's name on Google due to its high indexability.
• Social media platforms are prioritizing SEO, so content creators should be aware of this when creating their material.
• Search intent is more important than hashtags in terms of getting the right results on social media searches.

2. Offsite SEO benefits can still be achieved even without having one's own platform.

• Be assertive and strategic with backlinks when appearing on other podcasts or shows.
• Showing up online in multiple places is an authority building tool that helps dominate search engine results pages for topics related to one's business.
• Offsite SEO efforts, such as those on podcast players and YouTube, can yield faster results than website SEO.

3. SEO is vital for businesses to remain competitive during a recession.

• Offsite SEO has evolved from spammy backlinks to a pay-to-play system.
• Small businesses can still compete without paying for links by pitching content and writing guest posts.
•  Copywriting and SEO intersect at this point because if searchers don’t feel a connection with what is being shared then they will keep clicking past it.
• For solo entrepreneurs who do everything themselves there is no distinction between developer tasks and SEO tasks- both must be done together for success.

To sum it up:
• AI tools are increasingly influencing how people search on the internet, so content must be written to meet Google's EAT (Expertise, Authority & Trustworthiness)
• The best time to invest in SEO is now; existing content can be optimized according to best practices without having to start from scratch.

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