In this episode of Built to Win, Neora's Dave Fleming sits down with Katy Ursta — bestselling author, podcast host, and brand-building expert — to talk about how authenticity and connection drive success in today's direct selling landscape. After losing a 12-year business when her company suddenly shut down, Katy shares how she rebuilt her career with integrity and intention, outlining what she looks for in a company, the values that matter most, and why simplicity and transparency are the keys to longevity. She also dives into the changing world of social media, explaining how genuine engagement — not virality — fuels real growth, and why authenticity remains the most valuable currency in business.

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