In this Episode of 10XTalk, you'll discover Pre-Suasion: A Revolutionary Way to Influence and Persuade, the One Word that Makes You More Persuasive, a 2 step process that makes anything you do much more persuasive, and much more with Robert Cialdini. Robert has frequently been called the "Godfather of Influence". He's the CEO and President of Influence at Work: focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program as well as a Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.

Here's a glance at what you'll learn from Professor Cialdini in this episode:

• Why Dr. Robert Cialdini wrote his new book "Pre-Suasion: A Revolutionary Way to Influence and Persuade".
• Getting to YES: Robert shares some fascinating case studies and techniques you can use that are scientifically proven to increase the number of yes answers you receive .
• How to use ethical persuasion to positively impact people's lives.
• This One Word Makes You More Persuasive: Research has shown that when you ask for people's opinion – it's a mistake. Why? The reason is because when you ask for someone's opinion, they take a mental step away from you and go inside themselves for the answer. If instead of asking for someone's opinion you ask for _ _ _ _ _ _, they will take a mental step toward you, feel more connected to you and become more engaged in the conversation with you.
• Robert explains what Pre-Suasion is and how you can use it to achieve greater success.
• When Persuasion Backfires: Sometimes a company's use of persuasion can lead to a repelling of star team members while leaving only the manipulators. Here's how to make sure this doesn't happen to you.
• Robert gives you a simple 2-step process that makes anything and everything you do much more persuasive.
• If you want to become more influential, here's one key skill used by the most successful persuaders in the world.

Shownotes and links from this episode can be found at: www.10xTalk.com/93