In today’s episode, I sit down with Kwame Christian, the founder and CEO of the American Negotiation Institute, for a conversation about what negotiation really is and why most people misunderstand it. We talk about recognizing when you’re actually negotiating, knowing your timing and risk tolerance, and understanding the difference between convincing and conveying your value. Kwame shares how he built his confidence from being a people pleaser to becoming a leading voice in the field, along with a powerful story about protecting his bottom line during a major media deal. His perspective on fairness, leverage, and long-term reputation reframes negotiation entirely.