In today’s episode, I sit down with J Johnson Jr, founder and CEO of High Frequency Highway, a young entrepreneur blending neuroscience, sound, and intention to shift human performance. We talk about discovering frequency through early study and meditation, then applying it beyond spirituality into athletics, business, and daily focus. J shares how binaural beats, pure tone Hertz, and bone conduction create instant on demand state changes, and how that technology became high frequency headphones. We also cover leaving college athletics to follow intuition, building through uncertainty, and scaling a wellness platform while staying aligned. The conversation centers on awareness, flow, and creating results by changing state.