In today’s episode, I sit down with David Abeles, the CEO and President of TaylorMade Golf, to explore the core values driving one of the most loved companies in sports. We unpack how originality, competitiveness, relatability, and a made-up word, “golftimistic,” have shaped TaylorMade’s identity and fueled its innovation. David shares how these principles are embedded in every hiring decision, every product launch, and every moment with his 2,200-person team. We talk about what it means to lead with intention, how he manages expectations in a dream job setting, and why staying grounded in purpose has helped TaylorMade thrive across decades of transformation.