How do you connect with potential customers before their attention is pulled away? Chris West, CEO of Verbal Identity, contends that “radical brevity” in branding is essential in modern marketing and failure to adapt will be detrimental to business. On this episode, Chris explains the importance of language, succinct writing and aligning your team behind a brand identity.

The Power of “Radical Brevity” With Chris West, CEO of Verbal Identity

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The Power of “Radical Brevity” With Chris West, CEO of Verbal Identity

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