We all have sets of routines that we like to follow, whether it’s common like brushing your teeth twice a day, or unique to our interests like working out the same way each week. Today’s guest believes we can set even stronger routines by shifting from a “habitual” mindset to a “ritual” mindset. Michael Norton is the author of “The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions.” He sits down with Jessi to explain how rituals deepen our emotional ties to tasks and make them more meaningful to complete.

Follow Michael Norton on LinkedIn and check out his new book here.

Follow Jessi Hempel on LinkedIn and order her debut memoir, now in paperback. 

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