In this week’s episode of the *Essential Coaching Skills Podcast*, Doug O’Brien sits down with transformational storyteller **Jim Brulé**, whose life’s work weaves stories from around the world into paths for healing, spiritual growth, and transformation.

@woodstockstoryfestival and #woodstockstoryfestival

From Ericksonian hypnosis to AI, healthcare, and his role as a **death doula**, Jim has lived many stories of his own—and now teaches others how to tell stories that awaken, heal, and connect.

Together, Doug and Jim explore: * Why transformational storytelling is about **questions, not answers**. * The difference between *telling a story* and *writing one down*. * How Jim’s work as a **death doula** uses story to help people and families navigate grief. * Ancient tales like **Madam Whitesnake**, Jewish folktales, and myths of healing monsters. * The importance of lineage, source, and permission in storytelling.

* What to expect at the upcoming **Woodstock Storytelling Festival** (October 2025).

Plus, Jim shares a powerful Jewish folktale about a thief-turned-fake-rabbi who discovers the transformative power of authentic prayer. This is a conversation about the heart of storytelling—not just performance, but presence, healing, and compassion. 00:00 – Welcome & intro to Jim Brulé, transformational storyteller 02:06 – Woodstock Storytelling Festival & global storytelling traditions 04:57 – From therapist & AI pioneer to spiritual storyteller 07:16 – Ordained as a Jewish storyteller & teaching worldwide 08:15 – Why transformational storytelling opens questions, not answers 11:01 – Death doula work & using stories at end of life 16:19 – Strong women & “healing monsters” as storytelling themes 22:05 – Ghost story: a gift from a dead sister 23:29 – The story of Yitzhak, the incompetent thief turned rabbi 42:02 – How to connect with Jim + Woodstock Storytelling Festival details **Resources & Links:** *

Jim Brulé: [TransformationalStorytelling.org](https://transformationalstorytelling.org) | [[email protected]](mailto:[email protected]) *

His book *Stories of the Heart* (with colleague in Spain) * Woodstock Storytelling Festival: [woodstockstoryfestival.com](https://woodstockstoryfestival.com) * Essential Coaching Skills Podcast: [essentialcoachingskills.com](http://essentialcoachingskills.com) Jim Brulé is a transformational storyteller, death doula, teacher, and mentor, drawing on a unique background that encompasses advanced degrees in both clinical psychology and artificial intelligence. For the past seven years, he has directed Transformational Storytelling, an online school accredited by the National Storytelling Network. This global community trains spiritual storytellers from diverse traditions to craft narratives that inspire healing and foster spiritual growth. Co-authored with Rebecca Lemaire, his book 'Stories of the Heart' presents 18 global tales for navigating life and death. https://StoriesOfTheHeartBook.com/ He is the founder of Transformational Storytelling Community, a 501(c)(3) devoted to using storytelling with communities to heal wounds and build new resilience - and resistance. You can learn more about his current project at https://transformationalstorycommunity.org/a-new-story-for-syracuse/ Jim is the recipient of the 2025 Oracle Regional Service & Leadership Award (Northeast Region), and participated in setting the Guinness World Record for the longest continuous oral storytelling at the 2025 Marrakech International Storytelling Festival. Jim's classes, workshops, and communities embody his dedication to multicultural wisdom, grounded in the belief that true abundance arises from interconnected generosity and gratitude. You can learn more here: https://TransformationalStorytelling.org/