David Osborn is one of the largest real estate investors in the United-States and runs the largest Keller-Williams franchise in the world.

Ever wonder how you can get to 9 figures? Tune in for some weird and serious advice refined over David's 20 plus year entrepreneurial career.

Key takeaways

[5:19] There is no amount of hours that will get you to 9 figures, so what do you have to do?

The first lesson David learned was that it's not about you: change the question.

The right question for a 9 figure business is always: who. Who do you have to hire to get to the next step?

What's a key hire you could make right now that would drive your business forward? What's the title, the job description?

Start making yourself the least talented person in your organisation.

Get your Whos [8:17] Once you know that "who" is the question, you need to figure out who you have to become to attract that person: the right "who's" don't work for just anybody.

What do the "whos" look for? Purposeful people. Learn how to goal set and make yourself accountable for those goals.

Never forget your agenda: if you don't have an agenda for your life, the first person you meet everyday gives you an agenda.

The matrix is real [12:03] But it's not like taking the red pill: we usually don't stay awake tough, so it's important to get your implicit system on board:

The implicit and explicit systems:

Explicit: is the part of you that you think you are, your inner voice its a slow system, a row boat — as fast as the language you use.

Implicit: is the unconscious, everything that runs in the background and it's much faster, like a jet — think of the difference in reading speed when you mouth the words!

When you do wake up and get that clarity on what you want, set those goals down in writing and let your implicit engine take you closer to your goals.

Ok, weird, so how do I align my implicit system?

[15:45] First, nurture your 8 life gardens:

1. Relationship and family

2. Spiritual contribution

3. Physical health

4. Intellectual growth

5. Lifestyle and adventure

6. Environment tribe

7. Personal financial

8. Business

Set goals [19:17] The clichés do work… for each of the aspects of your life, set goals and have a very clear vision it'll create a massive vision of what you want your life to be.

Then break it down into the day to day goals.

Be careful of accomplishing the goals you set, or adjusting them if necessary. If you just write stuff down and don't do it, all you're doing is training your implicit system to recognise that what you say doesn't matter.

Do what you say and say what you mean.

Manage your energy [27:30] Money is energy, you get energy by spending energy. Make sure you have energy to spare:

Nurture your primary relationships: your significant other, your kids, your friends, your peers

Nurture your health, your brain, your spirit, your community

Be ruthlessly honest with yourself and cut out what doesn't work.

Contain your environment and eliminate the chaff so you can focus your attention like a laser beam. The beautiful thing about capitalism is that everybody has a job and you can hire them to get your time back for your own agenda.

Pay people to:

● Cook

● Clean

● Pay bills

So you can focus on:

● Hiring talent

● Looking for opportunities

● Creating vision

Check your peers [32:04] Hang out with winners, winning is contagious. Dump the losers, charity belongs in charity.

Coaches [42:05] invest in coaches, be around leaders and teachers.

[46:19] Set goals, manage your energy, check your peers, get coached and be ruthless honest.

We are forgetful creatures, put it in your flight plan.

Q&A [52:00] David opens up the floor:

How do you cut out family?

People don't have to do what you do, but they can't be resisting you. Phase them out, they will notice less than you think.

How can I attract the mentor I want?

Come from a point of service, add value and be prepared if they say yes.

Did he grow organically?

Yes

What is your hiring process?

Personality assessment, Behavioral assessment.

3 sets of interviews: Screening, Comprehensive and Hiring.

Spend at least 10 hours with every new hire, always ask yourself what's going to bug you about that person in two years and listen to your gut.

What can you do to empower your unconscious brain?

Stop listening to your conscious brain!

How do you segment your life without losing your business time?

Miracle morning, goal setting, writing it down and once you have the revenue: outsource the things that eat away at your time.

• What is in David's flight plan?
• goaltemplate.com