In this episode of The Premium Mindset, Cameron Bawden and Evan Richie break down the game-changing strategies they’ve implemented at Coconut Cleaning and Green Mango Pest Control — from revolutionary pay structures that drive performance to the power of “unreasonable hospitality” in customer and employee experiences.

Learn how a dual-level compensation model can boost accountability, elevate high performers, and weed out underperformers — all while increasing profitability. They also dive into how giving value upfront, even to the point of discomfort, creates customers for life and cultivates word-of-mouth momentum.

If you're an entrepreneur or service-based business owner trying to scale sustainably, improve your culture, and build systems that reward excellence — this episode is a masterclass in action.

In this episode of The Premium Mindset, Cameron Bawden and Evan Richie reveal the real reason their companies are scaling—and it has nothing to do with more marketing or more sales. It's about auditing.

They break down:

If you're running a growing service-based business, this is the episode that could unlock your next level of performance, profit, and peace of mind.

Chapters:

0:00 - Intro: Why auditing matters now
2:15 - The hidden cost of not having an auditor
4:40 - What an auditor actually does
7:10 - Wearing the hat before hiring the position
9:35 - Real example: Sales bonuses & lost leads
13:00 - How we audit our 5-minute lead response time
15:50 - What makes a good auditing process
18:45 - Spotting weak points in your audit sheet
21:20 - Auditing sales-to-service follow-through
24:00 - Two big wins from a single week of auditing
26:30 - How to start auditing with limited resources
28:10 - Auditing the auditor: creating accountability
29:20 - Final thoughts: wear the hat, write the systems, raise the bar

#ThePremiumMindset #Entrepreneurship #BusinessAudit #ScalingTips #ServiceBusiness #CameronBawden #EvanRichie #GreenMango #CoconutCleaning #SmallBusinessGrowth #BusinessOperations #AuditorInsights #ProfitabilityTips

On this episode of The Premium Mindset, Evan and Cameron dive into a game-changing conversation about aligning personal mantras with daily habits—and how that same principle is being applied to restructure employee compensation and drive profitability at Coconut Cleaning.Evan reflects on his evolving belief around manifestation, inspired by a new book and coaching from Cameron, and how adopting the right mindset plus real action is key to transformation. They break down the bold changes they're implementing in their pay structure—cutting base salaries while creating upside through performance-based bonuses—and share how it's already impacting culture and profitability.Whether you're an entrepreneur, a team leader, or someone trying to build better habits, this episode is full of real strategies, real numbers, and real vulnerability. If you're tired of running your business on razor-thin margins, this is the blueprint.🎧 Listen in and learn:Why mantras only work if your habits matchHow to structure employee bonuses to drive real resultsHow to create shared ownership without sacrificing culture Share this episode with a business owner who needs a wake-up call.Chapters:00:00 – Intro: Mantras vs. Reality03:42 – The Problem with “The Secret”06:50 – When Affirmations Miss the Mark09:20 – Real Change Requires Real Habits13:05 – New Compensation Plan Breakdown18:30 – Why Bonuses Were Sinking the Business22:45 – Profit Sharing and KPI Alignment28:20 – The CSR Retention Bonus Strategy33:00 – Commission vs. Hourly: Which Wins?37:40 – Influencer Jobs and Time Accountability41:15 – Applying This to Your Business44:00 – Why Culture and Transparency Matter46:00 – Final Thoughts: Profit with Purpose#ThePremiumMindset #Entrepreneurship #BusinessStrategy #EmployeeCompensation #Manifestation #Profitability #Leadership #CoconutCleaning #MindsetShift #PerformancePay

If you’re stuck at break-even or feeling like your business margins are too tight—this episode is for you.Cameron Bawden and Evan Richie use real numbers from Coconut Cleaning to run a live AI experiment: they upload their profit sheet into ChatGPT and ask it to act like Alex Hormozi, Elon Musk, and other business minds to identify why margins are razor thin—and how to fix them.You’ll learn:The 5-prompt framework to make AI your smartest business advisorHow to use ChatGPT to create real roadmaps, not just get generic adviceWhy most entrepreneurs are underutilizing AI (and how to fix that)How to uncover hidden leaks in labor, marketing, and pricingThe mindset shift from operator to strategic CEO🎙️ The Premium Mindset is where you get raw, real-time insights from two of America’s fastest-growing service businesses: Coconut Cleaning and Green Mango Pest Control.📌 Like, comment, and subscribe for more behind-the-scenes breakdowns, live experiments, and hard-won entrepreneurial lessons.⏱️ Chapters:00:00 – Intro: Your Business Might Need a Deep Clean01:20 – Why ChatGPT Is the Most Underused Tool in Business03:40 – The 5 Prompt Framework That Changes Everything06:10 – Uploading the Coconut Cleaning Profit Sheet08:25 – AI as Alex Hormozi: Brutal Business Questions11:00 – Are We Charging Enough?13:00 – Labor Leaks, Scope Creep, and Franchise Inconsistencies16:15 – From Trapped Operator to Strategic CEO18:40 – Price Increases and Incentive-Based Pay20:10 – Takeaways: Smarter Prompts, Better Profits🔔 Subscribe for weekly business insights from two entrepreneurs scaling multiple 8-figure companies.📱 Follow us on Instagram: @cameronbawden | @evan.richie#entrepreneurship #leadership #businesspodcast #thepremiummindset #cameronbawden #scaleyourbusiness #employeesuccess

Welcome back to The Premium Mindset, where entrepreneurs Evan Richie and Cameron Bawden unpack what it really takes to grow high-performing teams and companies.In this episode, we dive deep into a “boring but bulletproof” topic: meetings. From one-on-ones to $21K monthly team sessions, we reveal the exact structure that helped scale two of the fastest-growing companies in America—Coconut Cleaning and Green Mango Pest Control.If you’re serious about culture, clarity, and consistent growth, this one’s for you.CHAPTERS00:00 - Intro: Why Meetings Matter More Than ROI02:11 - The Power of Weekly One-on-Ones05:45 - Why Most Companies Don’t Meet—and What That Costs Them07:32 - How Structure Multiplies Productivity09:06 - The $3,000 Weekly Manager Meeting12:03 - The Monthly $21,000 Company Meeting Framework14:55 - What Tommy Mello Taught Us About Transparency16:40 - The Hidden ROI: Culture, Vulnerability & Buy-In18:15 - Why Counterpart Meetings Are a Game Changer20:14 - What Small Teams Should Be Doing Right Now21:25 - The One Question Every Leader Needs to AskFollow us on InstagramCameron - @cbawdenEvan - @evan.p.ritchey🔗 Join The 1% Club:Level up with elite entrepreneurs, accountability, and mentorship⁠https://www.instagram.com/cameronbawden/

What if the excuse “I’m just reinvesting into the business” is actually holding you back?In this eye-opening episode of The Premium Mindset, Cameron Bawden and Evan Richie expose the hidden traps behind common entrepreneurial thinking — especially the belief that lack of profit is just a temporary sacrifice for future growth.They break down:How to reinvest and stay profitableWhy most business owners lie to themselves about their marginsHow to build smarter marketing silosWhat 18 hidden deductions might be draining your businessReal strategies to fix profit leaks todayWhether you're a 7-figure founder or just starting out, this episode will challenge the way you think about scaling, investing, and leading your team.⏱️ Chapters:00:00 - Intro: The Profit Illusion01:45 - The Common Excuse: “We’re Just Reinvesting”04:22 - Why You Can (and Should) Reinvest and Profit06:30 - Profit vs. Revenue: Getting Real With Your Numbers08:50 - Green Mango Lessons: Mistakes That Cost Years11:42 - Talking to 20-Somethings About Smart Sacrifice13:15 - What 30% Profit Margin Actually Looks Like15:30 - Breaking Down the 18 Deductions That Kill Profit18:05 - The Marketing Silo Test: $100 In, How Much Back?20:20 - Coconut Case Study: “We Were Making $23/Job”23:10 - Systems, CFOs & Whiteboard Sessions That Fix Profit26:00 - Real-Life Marketing Wins (And What Didn’t Work)28:00 - Raising Job Ticket Average: Your Real Growth Lever29:25 - Final Thoughts: You Need a Profit Map🔔 Subscribe for weekly business insights from two entrepreneurs scaling multiple 8-figure companies.📱 Follow us on Instagram: @cameronbawden | @evan.richie#entrepreneurship #leadership #businesspodcast #thepremiummindset #cameronbawden #scaleyourbusiness #employeesuccess

Can repeating a few words each day actually rewire your beliefs, fuel your success, and reshape your life?In this powerful episode of The Premium Mindset, Cameron challenges Evan to confront his skepticism around daily mantras. What starts as a light roast (thanks to ChatGPT) quickly turns into one of the most vulnerable and valuable conversations yet — covering self-worth, success, abundance, burnout, and how your inner dialogue becomes your outer reality.Whether you're an entrepreneur trying to get out of debt, a leader looking to build confidence, or someone just trying to become more intentional in life — this episode delivers.⏱️ CHAPTERS / TIMESTAMPS (Total Runtime: 31:01):00:00 – Introduction & ChatGPT Roast03:11 – Why Cameron Believes in Mantras05:46 – Evan’s Skepticism: “I Don’t Know If I Believe”08:25 – How Mantras Helped Cameron During 2018 Collapse11:33 – The Psychology Behind Self-Talk & Identity14:40 – Manifestation vs. Delusion: Where’s the Line?16:52 – Creating Mantras from Limiting Beliefs19:40 – Abundance Mentality & Guilt Around Wealth23:00 – Building Mantras That Align with Values25:30 – Physical, Mental, Financial Mantras27:44 – Evan’s Commitment to Trying Mantras29:36 – Final Thoughts: The 33-Day Challenge📌 Try the 33-day mantra challenge with us: Pick 3 limiting beliefs, invert them into mantras, and speak them daily (3x morning, 6x midday, 9x at night).👊 Let us know in the comments if you’ve tried mantras — or if you’re skeptical like Evan. We want to hear your thoughts.🔔 Subscribe for weekly business insights from two entrepreneurs scaling multiple 8-figure companies.📱 Follow us on Instagram: @cameronbawden | @evan.richie#entrepreneurship #leadership #businesspodcast #thepremiummindset #cameronbawden #scaleyourbusiness #employeesuccess

Partnerships can build empires — or break them. In this episode of The Premium Mindset, Cameron Bawden and Evan Richie dive deep into the hard truths about choosing the right partners in business.Whether you're launching your first startup or scaling a seven-figure operation, this conversation will challenge how you think about equity, decision-making, accountability, and growth. Featuring real stories from Green Mango, Coconut Cleaning, and lessons learned from working with top-tier consultants and franchise experts.👥 Who should get equity?📈 What do investors actually care about?🤝 And when does a partner become more of a burden than a benefit?Subscribe for weekly insight from real entrepreneurs building disruptive companies — and the mindset it takes to win.⏱️ Chapters:0:00 – Intro: The Value (and Risk) of Partnerships1:25 – When Is It Worth Giving Equity?3:10 – Skill Gaps vs. Emotional Gaps: Why Are You Looking for a Partner?4:56 – Operator Agreements & Red Flags in Partnerships6:38 – Consultants vs. Partners: Which Saves You More?8:07 – Lessons from Selling Green Mango9:32 – How a Franchise Expert Saved Us 5 Years of Mistakes11:02 – Why "White Space" Matters in Valuations12:41 – How to Earn Time with Top Mentors13:40 – What Investors Actually Look For (Hint: It’s Not Crazy Growth)15:02 – Why Accountability Matters — Partner or Not16:10 – The 1% Club Challenge & Building a Circle That Pushes You17:20 – Final Thoughts: Are You Really Ready for a Partner?🔔 Subscribe for weekly business insights from two entrepreneurs scaling multiple 8-figure companies.📱 Follow us on Instagram: @cameronbawden | @evan.richie#entrepreneurship #leadership #businesspodcast #thepremiummindset #cameronbawden #scaleyourbusiness #employeesuccess

Welcome to The Premium Mindset, where entrepreneurs Cameron Bawden and Evan Richie dive deep into the challenges of leadership, scaling service companies, and maximizing both your time—and your team’s.In this episode, Cam and Evan ask the hard questions:Are you getting true ROI from your employees?Is your leadership pushing your people to greatness—or to burnout?Can you scale profitably without overspending?From breaking down their own struggles inside Coconut Cleaning to unpacking lessons from mentors like Tommy Mello, this episode is packed with raw, unfiltered insight every business owner needs to hear.Whether you're building a brand, managing a team, or trying to create more margin (in business and in life), this one’s for you.⏱️ Chapters00:00 - Intro: Why We Push People So Hard02:25 - Is Burnout a Leadership Problem?06:40 - High Standards vs. Realistic Capacity10:15 - What Most Employers Get Wrong13:00 - Breaking Down Coconut’s Profit Struggles16:20 - Are We Using Our Marketing & Finance Teams Correctly?19:45 - The Real Cost of Being “Top Heavy”23:10 - Why Most Bookkeepers Are More Efficient25:30 - Managing Creatives and Maximizing ROI27:45 - How to Push People Without Breaking Them29:50 - Final Thoughts: Audit Your Team, Then Elevate🔔 Subscribe for weekly business insights from two entrepreneurs scaling multiple 8-figure companies.📱 Follow us on Instagram: @cameronbawden | @evan.richie#entrepreneurship #leadership #businesspodcast #thepremiummindset #cameronbawden #scaleyourbusiness #employeesuccess

Are you in the service industry and wondering how to manage your vehicles the right way? This Episode is all about fleet management for service businesses.Entrepreneurs and business owners Evan Ritchie and Cameron Bawden share the good, the bad, and the ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. #fleetmanagement  #servicebusiness  #buyvslease  #fleetmaintenance  #vehiclefinancing 

Whether you're running a cleaning service, pest control, or any service-based company, understanding buy vs lease company vehicles, vehicle financing for small business, and fleet maintenance management system is key to your success.  

Learn how to build a strong fleet management system, pick between buying or leasing, and explore tools like fleet management software, fleet dashboards, and even fleetio. We also cover enterprise fleet management, how to track vehicles, and manage them with smart strategies.

If you're starting a pest control business or a cleaning business, or working on a business plan for a service company, this video offers real advice from real business owners. From fleet maintenance management system free to professional fleet solutions, we share what works and what doesn’t.

We'll show how a fleet manager handles daily tasks, what fleet management in logistics means, and how to grow your service provider business model or managed service provider (MSP) company using proven methods.

Timestamps:

00:00 – Introduction to Fleet Management in Service Businesses

01:05 – The Importance of Fleet for Scaling a Business

02:20 – Buy vs Lease | What’s Better for Service Companies?

04:15 – Financing Vehicles When You’re Starting Out

06:00 – Real Stories | How Green Mango Started with One Truck

07:45 – Vehicle Wraps vs Painting: What’s More Cost-Effective?

09:35 – Hidden Costs and Mistakes in Fleet Decisions

11:10 – The Role of Personal Guarantees in Business Vehicle Loans

12:30 – When and Why to Flip or Replace Vehicles

13:55 – Implementing Fleet Safety Policies (No Texting & Driving)

15:05 – Using Samsara and Camera Systems for Accident Protection

16:10 – Final Advice | Weekly Inspections and Fleet Maintenance Tools

17:00 – Outro and How to Reach Out for More Tips

Subscribe to learn how to take your service business fleet strategies to the next level, build business credit, and grow faster with smart fleet management solutions.

#pestcontrolbusiness  #cleaningbusiness  #fleetmanagementsystem  #fleetmanager  #smallbusinesstips  #businessvehicles  #fleetsoftware  #entrepreneurship  #servicecompany  #businessgrowth  

Follow Us on Social Media :

Cameron Bawden's Instagram : /cbawden/ 

Evan Ritchey's Instagram :  /evan.p.ritchey/