Does marketing your offer feel like shouting into the void? You’re not alone—and the good news is, there’s a better way. If you’ve been struggling to communicate the value of your program or service, this episode is for you. We’re diving into the concept of mini transformations and how they can completely change the way you market and sell your offer. Mini transformations are the stepping stones your clients experience at each stage of your framework. These small but powerful wins show your audience exactly what they’ll KNOW, DO, and FEEL at every step—and why they can’t wait to work with you. In this episode, you’ll learn:

• What mini transformations are and why they’re a game-changer for your marketing.
• How to map out the KNOW/DO/FEEL for every step of your offer framework.
• Real-world examples of how mini transformations make your content irresistible and your offer undeniable.
• Why focusing on these small wins builds trust, clarity, and excitement in your audience.

By the end of this episode, you’ll know how to showcase the unique value of your offer in a way that feels effortless—and converts like crazy. 🎙️✨

Biz Resources/Links

 

→Developing Your Framework Episode (iTunes): https://podcasts.apple.com/us/podcast/unpacking-your-unique-framework-the-secret-ingredient/id1471547197?i=1000678117108

 

→Developing Your Framework Episode (Spotify): https://podcasts.apple.com/us/podcast/unpacking-your-unique-framework-the-secret-ingredient/id1471547197?i=1000678117108

 

→Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

→Come say hi on Instagram: https://www.instagram.com/meganyelaney

This year didn’t go as planned—and honestly? That turned out to be the biggest blessing. In this raw and reflective episode, I’m breaking down what it’s really like to navigate major life changes while running a business, the lessons I learned when I scrapped my plan and started over, and how I reframed what “success” looks like.

We’ll dive into: ✨ Why I had to let go of my perfectly crafted business plan after having twins. ✨ The surprising clarity that came from slowing down and reevaluating everything. ✨ A behind-the-scenes look at what I actually accomplished this year (even when I felt like I wasn’t doing enough). ✨ How to reframe your own “year in review” and recognize the growth you’ve experienced—even when it doesn’t look like traditional metrics.

If you’ve ever been hard on yourself for not doing enough, this episode is here to remind you that sometimes, the best growth comes from what you don’t plan for.

 

Biz Resources/Links

 

→Get Your Best Year Yet Business Planning Template for $33: https://meganyelaney.com/bestyearyet 

 

→Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

 

Balancing a business and clients is one thing—but throw in being a mom of twins, and you’ve got a whole new level of time management gymnastics. In this episode, I’m giving you a behind-the-scenes look at how I structure my schedule to make space for my own business growth while fully showing up for my clients (and my kiddos).

Here’s what we’re diving into:

• Why separating CEO time from client work is the secret to sustainable growth—and how I make it work with twins in tow.

• My weekly schedule blueprint: From early-morning work blocks before the boys wake up to nap-time hustle hours and the systems that keep me sane.

• How I handle interruptions like sick days, skipped naps, and the unpredictable chaos of twin life without letting my business fall apart.

• Practical tips for creating boundaries that protect both your time and your energy—even when life feels like a juggling act.

Whether you’re a parent balancing your business and family or just someone ready to make their schedule work for them, this episode is packed with tips, tricks, and insights you won’t want to miss.

Biz Resources/Links

 

→Get Your Best Year Yet Business Planning Template for $33: https://meganyelaney.com/bestyearyet 

 

→Unlock the unique power of *you* and turn your content into a magnet that pulls in the right clients—effortlessly with my Distinctive Edge coaching program. DM me the word “EDGE” on Instagram for details: https://www.instagram.com/meganyelaney/

 

→Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

This year has been one of the most transformative (and challenging) of my life. After 10 years of being a business owner, my identity as “CEO” took a backseat as I stepped into motherhood—and it shook me to my core.

In this episode, I’m pulling back the curtain and sharing the real truth about what it’s been like to juggle these two worlds. From questioning if I even wanted to run a business anymore to completely overhauling my business model, this year taught me more than I ever expected about resilience, clarity, and the danger of comparison.

If you’ve ever felt lost in your journey or wondered how motherhood and business can coexist without sacrificing your sanity, this one’s for you.

 

 

What You’ll Learn in This Episode:

• The identity shift of becoming a mom after a decade as a business owner—and why it took me longer than I expected to get my mojo back.

• The two pivotal shifts that helped me gain clarity and move forward in both life and business.

• Why the business model I thought I wanted pre-babies ended up being completely wrong for me.

• The reality of balancing ambition and family—and why comparing your journey to others is a dangerous game.

• Practical insights for rediscovering your purpose and building a business that fits your current life (not the life you planned a year ago).

 

Biz Resources/Links

 

→Get Your Best Year Yet Business Planning Template for $33: https://meganyelaney.com/bestyearyet 

 

→Unlock the unique power of *you* and turn your content into a magnet that pulls in the right clients—effortlessly with my Distinctive Edge coaching program. DM me the word “EDGE” on Instagram for details: https://www.instagram.com/meganyelaney/

 

→Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Does your content feel like it’s going to someone with noise cancelling headphones on? You might be missing the domino effect—the power of a clear and aligned message that speaks directly to your ideal clients. In this episode, we’ll unpack how to identify your core message, weave it into your content, and create a ripple effect that turns viewers into followers and followers into clients.

Key Takeaways:

• What is the "domino effect" in messaging, and why does it matter?

• How to uncover your core message (your domino belief).

• Storytelling techniques to create emotional resonance and drive action.

• Real examples of how aligned messaging has transformed other coaches’ businesses.

 

Biz Resources/Links

 

→Russel Brunson YouTube Video on Domino Statement: https://youtu.be/WyNsnmkbgtg?si=q7mvkD3-lrx9JIUV

 

→Get Your Best Year Yet Business Planning Template for $33: https://meganyelaney.com/bestyearyet 

 

→Follow me on Instagram: https://www.instagram.com/meganyelaney/

 

→Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Feeling like you’re blending into the coaching crowd, stuck in a sea of "same old, same old"? You’re not alone—and it’s time to change that. Too many incredible coaches are holding back, afraid to fully own what makes them different. In this episode, we’re getting real about why standing out starts with embracing your one-of-a-kind coaching style. Because when you lean into what makes you you, magic happens: you’ll start attracting the right clients, building confidence, and creating content that actually connects.

What We’re Talking About:

• The sneaky way trying to please everyone is costing you clients.

• How claiming your unique coaching method is the game-changer you’ve been looking for.

• Easy, actionable steps to uncover your coaching "it factor."

• Real-world examples of coaches who stopped blending in—and started standing out big time.

Ready to uncover the magic that makes you unforgettable? Join us for The Distinctive Edge Challenge—our 90-day sprint to help you stand out, attract dream clients, and sell with confidence. DM me “EDGE” on Instagram for details.

 

Biz Resources/Links

 

→Follow me on Instagram: https://www.instagram.com/meganyelaney/

 

→Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Ever feel like you’re shouting into the void, hoping someone will notice your coaching, even though deep down you know you’re an incredible coach with so much to offer?

If you’ve been questioning whether you’re good enough, doubting your expertise, or feeling stuck in the “imposter syndrome spiral,” this episode is for you.

In this conversation, we’re breaking down how your unique framework—your distinct approach to coaching—can become your biggest confidence booster. When you tap into it, you don’t just attract clients—you squash self-doubt and show up with clarity and conviction.

Here’s what we’re diving into:

• The common mistake of posting generic, trendy content (like “how to grow on Instagram”) and why it’s making your message feel invisible.

• Why holding back from bold claims or polarizing stances is quietly fueling your imposter syndrome—and what to do instead.

• How playing it safe with your calls-to-action might be killing your momentum and your confidence.

• How to embrace and own your unique way of coaching—your method and framework—and finally feel like the expert you already are.

Spoiler: It’s easier than you think, and when you stop hiding behind generic strategies, you’ll instantly feel more confident, aligned, and magnetic.

If you’re ready to boost your confidence, eliminate self-doubt, and step into your power as a coach, hit play now.

 

Biz Resources/Links

 

→Follow me on Instagram: https://www.instagram.com/meganyelaney/

 

→Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Are you struggling to explain what you *really* do as a coach? You’re not alone! Many coaches fall into the “invisible value trap,” finding it hard to articulate their transformative work. In this episode, we dig into why it feels so challenging to express your value and what you can do to make it clearer for potential clients.

 

In this episode, I’ll cover:

- The common mistakes that keep your value hidden from potential clients.

- Why listing features, like “6 live calls and 24/7 support,” won’t cut it.

- How to make your results feel tangible—even if your transformations are deeply personal and individualized.

- The myth that offering *more* services adds value and why it’s actually creating confusion.

- The real key to standing out: clarifying your niche and owning your unique coaching style.

 

Listen in as I help you:

- Overcome the belief that you need to offer "more" to prove your worth.

- Learn how to highlight emotional and practical impact instead of just listing features.

- Focus on results and client success stories to attract your ideal clients.

 

Biz Resources/Links

 

→Follow me on Instagram: https://www.instagram.com/meganyelaney/

 

→Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Do you find yourself creating quick, cash-driven offers just to make ends meet? In today’s episode, we’re unpacking the emotional triggers behind these rushed offers—mainly fear of scarcity—and how it might be costing you long-term stability. Are you truly building a sustainable business, or are you just buying time? We’ll dive into the dangers of panic-driven offers, why they often end up hurting your brand and client relationships, and how to develop a more cohesive and aligned business model. It’s time to break the cycle of cash-driven decisions and start building for the future.

 

Key Points:

- The fear of scarcity and how it leads to rushed, panic-driven offers.

- Are you building a business, or just trying to make ends meet?

- Why quick cash offers may put a band-aid on a deeper issue.

- The long-term damage of cash-driven offers to your brand and client loyalty.

- How to shift your mindset from scarcity to long-term stability.

- The importance of having a cohesive, life-first business model.

  

What if chasing quick cash is costing you long-term stability in your business?

 

Reflect on your most recent offer. Was it driven by a need for quick cash or aligned with your long-term goals? DM me your thoughts, and let’s chat about how you can build a more sustainable business model.

Biz Resources/Links

 

→Follow me on Instagram: https://www.instagram.com/meganyelaney/

 

→Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

In this episode, we’re diving deep into a trap many coaches fall into—playing it safe with their content. It feels like the "smart" move, right? Avoiding controversy, trying to appeal to everyone, and keeping your messaging broad to avoid ruffling any feathers. But is this cautious approach actually sabotaging your success? Spoiler alert: It is! We’ll talk about why trying to please everyone often leads to blending in, and why standing for something bold and specific is the key to building an engaged audience and loyal clients. Tune in for the truth behind why playing it safe is stunting your growth and how to shift your strategy to make a bigger impact.

 

Key Points:

- The illusion of safety in broad content: why playing it safe seems smart but stunts growth.

- Why specificity makes your message resonate deeper with the right people.

- How viral content doesn’t come from being liked by everyone—it comes from standing for something.

- Sharing real-life examples of both hate comments and loving comments from viral content.

- Why polarizing content creates loyalty from the right audience, even if it alienates others.

- How to embrace being bold and niche down your message to attract the clients who truly resonate with you.

 

 

Ready to step out of your comfort zone? Try posting something today that truly represents YOU, without worrying about pleasing everyone. Take a screenshot and DM me—I’d love to see it!

 

Biz Resources/Links

 

→Follow me on Instagram: https://www.instagram.com/meganyelaney/

 

→Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz