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We uncover why safe pricing keeps salons stuck and how numbers, narrative, and nerve create premium positioning without panic discounts. We map seven buyer types, upgrade your value language, and share a case study that proves confident pricing attracts better clients.

• fear, not math, as the root of underpricing
• luxury brand lessons on exclusivity and positioning
• the three layers of pricing: numbers, narrative, nerve
• seven buyer types and how to filter for the right one
• value-first phone scripts that reduce price shopping
• confidence effects on team behavior and margins
• adding value versus discounting services
• three questions to audit pricing alignment
• replacing survival pricing with strategy and clarity

Text PRICING to 469-283-5590 for the free salon pricing calculator
Text DECADE to 469-283-5590 to learn about Decade In A Day
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