In this episode, we’re diving into a topic that’s on every salon owner and stylist’s mind: pricing, client retention, and why business might feel slow. I’ll break down:

Plus, the 7 steps to get your business on the right path and growing bigger and better than EVER!

ninatulio.com

This isn’t your typical episode about sales tips, pre-booking strategies, or calculating average tickets. While those are important, we’re taking a different approach to help you make more money in 2025.

In this episode, I’ll share:
✨ The 4 key areas to focus on to attract new clients.
✨ How to increase sales from within your business.
✨ Marketing tactics that actually work—and so much more!

Let’s set the stage for your most successful year yet. Tune in and start 2025 off on the right foot!

ninatulio

In this episode, we’re diving into the reasons why your salon business might be experiencing a slowdown. We'll look at common gaps salon owners overlook, what clients are seeking in 2024, and the actionable steps you can take to turn things around and build momentum.

In this episode we will cover

1. What is really causing your business to be slower than usual

2. what clients are looking for that you just might be missing

3. How to get your business back on track

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Your prices drive AVG ticket. Your volume AND prices drive sales. When you make decision for your business they should be based on whats best for the business long term. In today's episode I am sharing what can happen and how you can lose money but choosing a pricing/biz model that is NOT right for you. MATH breakdown included. Tune in.

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Finances are one thing in our industry that often gets put to the back burner. But I am here to tell you this. If you do NOT pay attention to your finances and the back end of your business. Your business could slip into financial duress. Just because your P and L shows you are in the positive doesn't mean your bank account is positive. In this episode I am sharing the top 3 areas of focus when it comes to staying on top of your finances or getting out of the weeds as we move through the second half of 2024.

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If you are tired of guessing when it comes to how much and when to increase your prices. I got you covered. This no nonsense 10 minute episode covers my 3 tiered system on how to increase your prices with ease and confidence. Enjoy!

Price Increase download

MTM bootcamp

Synergy Course

Behind the glamour there is a REAL like perspective of what it looks like to be a commission owner in 2024. If you love a straight shooter. You are in for a treat. I have friend, mom, educator and Redken Artist, and salon owner of Aura Hair Co in Boyton Beach, FL @hairbydomd as my special guest.

And we are diving into the tough topics like: Hiring, keeping stylists, leadership in 2024, salon culture, and the reality of being a stand out salon owner in 2024 and beyond. Join us...

aurahairco

This is a MUST listen to episode. Tom and I met in Dublin, Ireland at the Phorest Salon Owner's Summit. He is a former salon owner and is now the CEO/ Founder of QNITY which helps create financial wellness for beauty industry professionals. He is all about STATS. We talk about the misconception of wages for hairstylists in 2024, succession plans, exit strategies, and so much more when it comes to creating FINANCIAL success in your business. You can check out his website below.

https://qnity.com/

Which pricing structure is right for YOUR biz? Hourly? Package? A La Carte? Maybe a combination of both? In this episode I would walk you through each one and lay out the pros and cons so you can make the best decision for your business.

ninatulio.com

Cathy is not only an incredible human. She is an amazing commission salon owner of Wild and Grace Salon based in Park Slope, Brooklyn. She has been in the industry 13 years and is a brand educator as well.

She has lived though some tough times and has come out on top. With such persistence and strong mindset she has grown her business leaps and bounds financially, which you will learn more about in this episode. You def want to tune in.

Wildandgraceny

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