Most creatives wait until the very end of a sales conversation to bring up price. By that point, they've been half-present the whole time, one ear on the client and the other on the clock, trying to find the right moment that never comes. Chris breaks down why that pattern hurts you before you ever quote a number, and what it actually looks like to bring up budget, scope, and price upfront without making it weird.

This one covers the mindset behind price avoidance, the practical language to open the money conversation early, and how to stay grounded when a prospect pushes back hard.

Timestamps:

(00:00) - Intro

(00:27) - The Energy Cost of Holding Back

(02:06) - When Should You Bring Up Price

(03:00) - How to Open the Conversation

(04:03) - Why Retail Pricing Exists

(04:27) - The Anchor Drop: Stating Your Number

(05:28) - Handling a Negative Reaction

(06:23) - Coercion vs. Conviction

(07:06) - The "With or Without You" Energy

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