Diren Kartal joins James Smith for an honest, often hilarious conversation about what running a small business actually does to you once the money is coming in but the freedom isn't. Diren is a personal trainer and Turkey's number one fitness coach with over 1.2 million followers, and despite bringing in hundreds of thousands a year he can't shake the feeling that none of it sticks. Together they unpick the tax trap that's bleeding British high-earners dry, the brutal "valley of death" stage of scaling, his secret ADHD diagnosis, and why the two of them keep eyeing the exits to Australia, Dubai and Turkey.

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Diren Kartal On Instagram – https://www.instagram.com/diren.kartal/

He explains:

◼️ Why he can earn hundreds of thousands a year and still not feel a penny of it

◼️ The HENRY trap, and why earning over 100k in the UK can quietly leave you worse off

◼️ The secret ADHD diagnosis and meds that finally turned the noise off and let him focus

◼️ Why the rich borrow against their assets instead of selling, and never pay the tax

◼️ Why short-form scrolling left him "depressed and disgusted" and long form is the real comeback

Chapters:

00:00 The Problem With Running A Small Business

01:25 Bringing In Hundreds Of Thousands And Feeling Nothing

01:52 HENRY: High Earner, Not Rich Yet

03:21 The Cost Of Living In London Right Now

04:07 Every Tax Under The Sun

05:25 Why The Shops Keep Shutting Down

06:27 Business Rates Are The Real Killer

07:39 Going All-In And How Tough It's Been

07:56 Is AI A Disruptor Or A Distraction?

09:00 Why AI Still Can't Replace The Human Bit

10:27 The Real Reason People Stopped Posting

11:58 Living It vs Looking Like You're Living

12:51 The Steven Bartlett Problem

14:19 Being Unapologetically Yourself

15:10 Short Form Is Dying, Long Form Is Back

17:00 The Will Kennedy Trust Lesson

18:03 The Diren Kartal Experience

20:27 Thinking Fast And Slow: Give Him An A-Task

22:00 Why Men Talk Shoulder To Shoulder

23:54 The Front End Is Easy, The Back End Breaks You

25:36 Long-Term Memory, Terrible Short-Term Memory

26:23 The Pressure Nobody Warns You About

27:45 You Don't Want Your Son To See You Fail

28:28 Council Estate Vibes And The Fear Of Going Back

29:25 Getting The Psych Test

30:25 Six Months On ADHD Meds

32:20 Manufacturing Stress To Motivate Yourself

34:30 Is There A Real Return On The Meds?

35:35 Escaping The Desk Job To Build Another One

36:53 The 150 Grand Website Regret

37:50 Australia Is Bad, The UK Is Worse

40:04 289,000 Businesses Set To Fail This Year

41:20 Boomers Hate To Hear How Good They Had It

43:50 Why Earning More Can Leave You With Less

45:12 Your Favourite Part Of Britain Is Leaving It

46:23 Do The Elites Just Find The Loopholes?

47:04 Stop Making The Top Earners Feel Like Villains

49:05 Why Hating Landlords Makes No Sense

51:32 How Politicians Punish The Young To "Help" Them

53:16 Will He Stay In Australia?

53:43 How The Rich Borrow Against Assets And Pay No Tax

55:01 The Stuff They Never Teach You In School

56:17 The Money Chat That Changed Everything

57:43 The Valley Of Death: 12 To 30 Employees Is Hell

58:38 If He Did It Again He'd Stay Small

59:06 We're Both Hypocrites About Debt

01:00:17 Tripling The Money As An Investor

01:02:20 The Adapt Story And Building A Brand With Mates

01:04:26 What's Missing From Jiu Jitsu

01:07:28 Just Wanting To Look Good On The Mats

01:08:35 Taking The Piss Out Of Jiu Jitsu Culture

01:09:06 Becoming The Joe Wicks Of Turkey

01:10:47 Should You Get Assessed For ADHD?

01:11:33 Meds, Music And Feeling Like You're On Psychedelics

01:12:36 Raising A Son Without The Noise

01:13:23 Wrapping Up

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