This week, Maya Smith, Founder and CEO at The Doux - a sucka free haircare line formulated for results and performance - shares how her role as a licensed cosmetologist, salon owner and beauty creator was shaped by observing and serving customers while working in her mother's salon. Maya dives into how those early years of experience influenced her decision to launch her own salon and later, her nationally distributed hair care line. Maya shares her mission to democratize the salon experience for all women, making it a place for community, culture and sisterhood as well as a central source for hair education. She goes deep into the decision to expand The Doux beyond her own customers and e-commerce into retail doors, including Sally Beauty, Target, Walgreens, J.C. Penney and more, while also maintaining her ability to connect on a real level with her customers and to stay consistent as a founder. Maya hints at what's next for The Doux driven by her goal to mobilize and energize the stylist community stating, ""I am a huge advocate of actual practitioners.""  

 

Bio: Maya Smith is a multi-hyphenate entrepreneur, professional stylist and beauty creator. She’s a licensed cosmetologist, and the owner and founder of the acclaimed The Doux Salon in Georgia and haircare line, nationally distributed across key mass retailers. Maya has over two decades of experience working with a variety of textured hair. She saw the category need and answered in a big way with her professional haircare brand.

 

Maya’s work spans from Hollywood celebrities to leading music artists on an international scale. She lived for a period of time in Germany and saw an opportunity to open a salon focused on textured hair needs and equip her clients with the tools they needed for long term growth and health. This inspired the creation of her product line – focused on delivering salon quality results for all natural hair types in a fraction of the time, using just one comprehensive system.

 

Maya worked extensively with chemists for two years to make The Doux – a sucka free haircare line formulated for results and performance – no matter if you wear your natural hair coily or straight. Each product is inspired by the music and nostalgia of 90’s Hip Hop merging the culture with her understanding of professional haircare. The packaging features bright, eye catching colors and graphics that Maya creates herself!

 

Follow @ilovethedoux and @ouidoux or visit https://thedoux.com/!

 

""I am very clear on what I Do, and Where I excel."" - Maya Smith 

Tune in to learn more from Maya Smith and Kendra! See omnystudio.com/listener for privacy information.