The Publishing Performance Show

Mike Hourigan is a representative from Written Word Media, a company known for its book promotion services including Free Booksy and Bargain Booksy. With extensive experience in book marketing, Mike offers valuable insights into effective promotion strategies for authors at various stages of their careers.

In this episode:

• The difference between launch promotions and price promotions
• The concept of promo stacking and its importance in book marketing
• How to use free book promotions effectively to gain reviews and readers
• Strategies for promoting both fiction and non-fiction books
• The importance of book covers and blurbs in marketing success

Resources mentioned:

• Email promotion services: Freebooksy, Bargain Booksy, Red Feather Romance
• Social media advertising: Reader Reach Ads
• Book promotion service: NewInBooks
• Cover design resource: Reedsy

Book recommendation:

• "Company of One" by Paul Jarvis

Connect with Mike Hourigan:

• Website: writtenwordmedia.com
• Email: [email protected]

Connect with Teddy Smith:

• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Stuart Grant is the founder of Digital Authors Toolkit, a digital agency specializing in author websites. With over a decade of experience in the publishing industry and having created more than 300 websites for authors, Stuart is a leading expert in helping writers establish their online presence. His approach combines technical expertise with a deep understanding of author needs and reader expectations.

In this episode:

• The importance of author websites and essential elements they should include
• Website design tips, including using book covers as inspiration
• SEO optimization and strategies for driving traffic to your site
• Email list building and effective use for author marketing
• Common mistakes authors make with their websites and how to avoid them

Resources mentioned:

• Website builder: Wix
• Print-on-demand services: Book Vault, Lulu
• Ebook delivery: Book Funnel

Book recommendations (add links)

• "Ted Talks" by Chris Anderson
• "Ultra Processed People" by Chris Van Tulliken
• JD Kirk's Hoon series

Connect with Stuart Grant:

• Website: digitalauthorstoolkit.com
• Social media: @StuartGrantUK

Connect with Teddy Smith:

• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Welcome to The Publishing Performance Show, the ultimate resource for self-publishers looking to take their careers to the next level. This weekly podcast dives deep into the world of self-publishing, offering invaluable insights, strategies, and real-world experiences from successful authors and industry experts.

Subscribe to the Publishing Performance Show on your preferred podcast platform to join Teddy Smith and his guests in exploring the world of self-publishing.

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/