Success in mortgage lending has always hinged on relationships — but in today’s market, mastering those relationships requires both human authenticity and smart use of technology. In this episode of Lykken on Lending, Ron Vaimberg joins me to explore his new book The Purchase Shift Playbook and share proven strategies for winning agent partnerships in a purchase-first world. From asking better questions that uncover real needs, to overcoming common realtor objections, to weaving AI into your workflow without losing the personal touch, this conversation is a blueprint for loan officers who want to dominate the purchase market.