Everyone's journey into life insurance sales is different. Our “Whys” will differ from agent to agent, but one thing is the same in almost everyone’s story. That first step into the business is exhilarating…and terrifying. The idea of being your own boss and having an uncapped income is super attractive. But what vertical should I focus on? Should I use a leads-based system or a warm market? Captive or independent? In-person or telesales…or both? It can be intimidating, but success is sure to follow for those who buy into a system and stick with it.  In this episode, Roger Short and Zach McElwain talk with Michael Bond about his entrance into the life insurance sales business and how he found six-figure success.