Erika Hall wants us to get one thing straight: getting research right isn’t about the method you choose. It’s about gathering research to make the right design decisions for your business. Hear Erika’s ideas for how to bake research into the product design process. And why every organization needs a “team philosopher.”

Buy Erika’s book: https://www.amazon.com/Just-Enough-Research-Erika-Hall/dp/1937557103

Follow Erika on Twitter: https://twitter.com/mulegirl

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