“We were taught the formula of celebrity and how to build it, and we’ve been teaching that to you here,” says BigMike, before discussing the one big hurdle to implementing that formula: “You can’t be shy.

“I had a hard time talking about myself in the beginning,” BigMike continues, adding that he was fortunately able to push past his negative programing, implement the formula of celebrity, and begin monetizing his personal brand.

In this final installment of the Business