Frank reveals the simple secret to true marketing success... and it’s probably not what you expect. Learn how to think about your ad spend the right way, even if you’ve never really spent money on ads before, by discovering the most important number in marketing.

• Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base.
• Frank relates the tale of a client who runs a traditional business that had stabilized and was now on the mission of acquiring new customers.
• Because Frank’s client was a local business, he recommended they test out the ‘click-to-call’ ad type. They started out with a small budget that worked out well, so the natural next step was to run the ads again.
• When people aren’t used to advertising, it freaks them out.
• Using a report that breaks down everything about your ad spend and associated ROI allows you to make better decisions about your marketing. Even with the report, it can be easy to think about ad spend the wrong way.
• The single biggest secret in marketing is math.
• The sole function of business is to multiply capital.
• You have to be able to focus on the return you generated from your ad spend than the money you spent. Follow the math.
• If you had a machine that every time you put a $1 in you got $1.90 back, how much money would you put in? The answer is as many dollars as humanly possible.
• Look at how much it costs you to do something, if it’s profitable keep on doing it.