The Rebranded Teacher

By Lauren Fulton - The Rebranded Teacher

A podcast for Teachers Pay Teachers sellers who want to grow their businesses. Hosted by Lauren Fulton.... more

5656 ratings

FAQs about The Rebranded Teacher:

How many episodes does The Rebranded Teacher have?

The podcast currently has 231 episodes available.

Best of The Rebranded Teacher

The most played episodes among Podcast App listeners.

Number 1: New TPT Features! How to Bring in New Buyers & More Revenue with These Tools!
A 10% discount is nice. A discount you set once and let run while you teach is even better. I’m Lauren Fulton, and I’m breaking down the newest Teachers Pay Teachers discount features and the simple ways I’d use them to bring more buyers into a TPT store. I walk you step by step through where to find Promotions and Discounts, what each option does, and how I think about setting percentages based on buyer intent. The new first-time buyer discount is a big deal for converting TPT search traffic because it gives brand-new shoppers a reason to trust you fast and make that first purchase. We also talk through the two familiar tools, follower discounts and abandoned cart discounts, and why they work when teachers are busy and buying in real time. I share how these promos can encourage store follows (so you can reach people again through Notes to Followers) and how an abandoned cart email can pull a would-be sale back across the finish line without you lifting a finger. Then we get honest about the downside sellers worry about: pricing and fees. If you sell lots of low-priced resources, a discount can drop an item under the $3 threshold and add extra transaction costs. I explain how to think through that risk, when I would run discounts for short windows, and why I’d avoid inflating prices just to “cancel out” a deal. If you want more sustainable TPT marketing, hit play, take one action today, and let the system keep working. Subscribe, share this with a teacher friend who sells on TPT, and leave a review with the discount % you’re testing next. Watch This Episode on YouTube: https://youtu.be/UZ1uD2ksDa0 Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show
March 16, 202616min
Number 2: TPT Trends and Predictions for 2026
The ground is moving under TPT sellers, and 2026 will reward those who adapt with speed and intention. We dig into a clear playbook: use AI to produce cohesive volume without sacrificing quality, turn quick wins into cash flow, and reinvest profits into durable assets like email lists, signature bundles, and curriculum that AI can’t easily clone. The aim isn’t to flood the marketplace—it’s to build product lines that cover multiple levels, formats, and standards, while aligning previews, tags, and SEO to how teachers actually search. We also pull back the curtain on data. Guesswork is out, targeted creation is in. Tools like Seller Spy and Your Data Playbook help you spot real demand, validate keywords, and avoid time sinks. As creation gets easier, the edge shifts to picking the right problems: standards that are under-served, seasonal spikes worth batching, and long-tail search terms your store can own. We share how to use “sell now, build moats” thinking—launch timely resources to generate revenue, then channel that money into evergreen lines and audience growth that compound over time. Classrooms are changing too. Teachers need resources that teach students to use AI responsibly: brainstorming ethically, checking accuracy, and refining drafts with rubrics. That opens powerful niches—from dyslexia-friendly reading sets and behavior supports to multilingual scaffolds and executive function tools—where generic AI falls short. Expect niche stores to beat generic catalogs as buyers prioritize fit and pedagogy over breadth. We also break down the new hiring model: fewer generalist VAs, more specialists and project managers, with AI handling repetitive tasks while humans focus on quality, accessibility, and strategy. We close with a wishlist for better TPT analytics, including improved search insights and preview metrics that help sellers optimize faster. If you’re ready to future-proof your store—blend AI with craft, let data steer your roadmap, and build offers that last—this conversation is your field guide. If it resonates, follow the show, share it with a TPT friend, and leave a quick review to help more sellers find us. What’s your bold prediction for 2026? Watch This Episode on YouTube: https://youtu.be/qlER9Upq_o8 Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show
February 09, 202617min
Number 3: Why Some TPT Stores Explode (And Others Stall Out)
What if the real reason your TPT store isn’t scaling has nothing to do with effort or even product quality? We dig into the hidden growth lever most sellers miss: building a simple, coherent sales machine that turns one resource into many repeat purchases. Instead of chasing the algorithm or piling up a cold email list, we map a clear path from strategic product lines to value‑first marketing and trust that compounds. We start by reframing growth around a product line that serves a specific teacher need across many topics. That focus lets you market timeless benefits—student engagement, easier prep, smoother routines—while always having the exact resource a buyer needs this week. From there, we walk through a practical funnel: choose one line, craft a free opt‑in that delivers a quick classroom win, and build an email sequence that alternates pure teaching with concise offers. The goal isn’t a quick spike; it’s a rhythm that earns attention, proves credibility, and makes the purchase feel like the next logical step. You’ll hear how to replace random uploads with intentional gaps to fill, how to expand a line based on teacher requests, and how to re‑introduce the same products seasonally without sounding repetitive. We also break down the shift from short‑term sales thinking to long‑term loyalty—what to say after the first purchase, how to keep buyers coming back, and when to introduce adjacent lines that leverage existing trust. If you’ve been hovering under the $2K mark, this framework gives you a focused way to grow without burnout or guesswork. Ready to plan your year around what actually drives sales? Join the TPT Profit Plan workshop and walk away with a step‑by‑step growth plan, live examples, and clear priorities. Subscribe, share with a seller friend, and leave a review to tell us what product line you’ll focus on first. Sign Up for the TPT Profit Plan Workshop: https://rebrandedteacher.kartra.com/page/hun253 Watch This Episode on YouTube: https://youtu.be/ew1FVc3zLK4 Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show
December 01, 202519min
Number 4: Fixing Low-Converting Listings on Teachers Pay Teachers
Ever wonder why a product with steady views still stalls at the checkout page? We walk through a live teardown of a fall pre-K morning work resource and show exactly how to pinpoint whether thumbnails or the preview are killing conversions. Using simple ratios—view to preview and preview to purchase—we turn a fuzzy problem into a clear plan, then apply it step by step with real numbers and an easy framework you can copy for any TPT listing. First, we map the buyer journey and explain why thumbnails only earn curiosity while the preview must close the sale. Then we run the math: a strong 60.6% view-to-preview rate tells us thumbnails are pulling weight, while a 15% preview-to-purchase rate signals the preview is the bottleneck. From there, we outline fixable gaps: too-small page images, vague skill lists, and missing outcome language that leaves buyers guessing. You’ll hear how to redesign the preview like a mini sales page—bold benefit headline, zoomed-in pages with readable overlays, clear skills, two to three minutes per day messaging, and a simple list of flexible uses that fit classrooms and home routines. We also show how improving conversions compounds traffic. Lifting preview-to-purchase from 15% to 33% doesn’t just double revenue per 200 views; it nudges TPT’s algorithm to show your product more often because it earns more per visitor. Finally, we share practical copy swaps, layout tips, and a smart cross-sell move that invites buyers to explore the full themed line so carts grow beyond a single resource. If you’ve struggled to boost sales without buying ads, this data-first approach will help you focus on the one change that matters most right now. If you found this helpful, follow the show, share it with a fellow TPT seller, and leave a quick review so more educators can discover these tactics. Got a listing you want us to diagnose next? Send it our way. Watch This Episode on YouTube: https://youtu.be/0b-3Un4RuVQ Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show
November 03, 202519min
Number 5: 3 Types of TPT Emails You Should be Sending
Ready to turn a quiet list into a revenue engine? We break down a simple three-email rotation that builds connection, boosts deliverability, and drives confident purchases—without feeling pushy. After nine years on TPT and six-figure annual sales from email alone, Lauren shares the playbook that keeps subscribers engaged and eager to buy. First, we unpack engagement that actually matters: clicks, replies, and forwards. You’ll learn how these actions do double duty—cementing your brand in a subscriber’s memory while improving sender reputation with Gmail and Yahoo. We share easy prompts you can deploy today, from “Reply with a keyword” for a free resource to giveaway formats that encourage forwarding to peers and bring new educators into your world. Next, we focus on service. Freebies help, but ideas that solve real classroom problems build authority faster. We talk through how to deliver practical, Monday-ready tips and then bridge to a related product that saves time and amplifies results. This isn’t a tease; it’s a natural extension of value that makes the purchase feel obvious and helpful. Finally, we make the case for unapologetic selling. Clear, direct sales emails set the stakes, define the fit, and create timely reasons to act. We cover frequency, messaging, and gentle urgency that respects your audience. By rotating emails that spark engagement, serve with substance, and sell with clarity, you’ll see stronger opens, richer conversations, and more consistent sales over the next two to six months. If you’re serious about growing a profitable TPT business through email, this is your roadmap. Subscribe for weekly strategies, and share this episode with a teacherpreneur who needs a simple plan that works. Then tell us: Which email will you send first? Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show
October 27, 202512min