Most dance studio owners think recital season is about costumes, choreography, and surviving the chaos.

But what if recital season is actually your biggest opportunity to increase retention, improve cash flow, and strengthen your studio culture?

In this episode, Bryce Conlan sits down with Melanie Durham — former studio owner, dance judge, and part of the Class Manager + StageStubs ecosystem — to unpack the biggest mistakes studio owners make during recital season.

They dive into recital pricing, mandatory participation, payment plans, costume deposits, parent psychology, retention strategy, and why many studios unknowingly leave thousands of dollars on the table every year.

If you’ve ever struggled with recital fees, parent pushback, or profitability, this conversation will completely change how you think about recital season.

🎧 Follow + review the show if this episode helped you think differently about growing your studio.