Someone resigns. You advertise. Months pass with no suitable applicants. You spend thousands across multiple platforms. Eventually you fill the position, turn everything off, and breathe a sigh of relief.

Then 18 months later, someone else resigns and you're back at square one, starting the entire exhausting cycle from scratch.

If this pattern sounds familiar, you're stuck in a cycle that most vet clinics don't realise they can actually break.

In this episode, Julie South walks through:

• the three stages of the recruitment cycle that keeps you stuck, 
• what it's really costing you beyond job board subscriptions, and 
• why turning everything off when you're fully staffed guarantees the next cycle will be exactly the same.

You'll get one action step to take this week: identifying where you are in the cycle right now, because you can't change a pattern you haven't recognised.

This is Episode 1 in our Employer Brand Marketing 101 series - a framework for breaking the recruitment cycle and building sustainable hiring capability.

If you're currently in the desperate middle stage, email Julie directly at j[email protected].

Next week: why your consumer-facing website and social media can't do the work of recruitment.

Julie South is a Vet Clinic Employer Brand Marketing specialist.

The Vet Clinic Employer Brand Job Board
VetClinicJobs: Build Your Vet Clinic Employer Brand. Do Your Own Recruitment. Better.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs