Stock management can make or break product businesses.

It’s all too easy to fall victim to ‘shiny new stock syndrome’ and bulk buying discounts, where you end up overstocking your business and creating a “stock monster’ that reduces your cash flow to a trickle.
In episode 5 of the Resilient Retail Game Plan I cover the four key rules for stock management - having a plan, ordering the right amounts, trialing and repeating, and clearing as you go. These tools will help you feel strategic, in control, and give you more time to focus on the important things within your business - creating and curating a line of products you and your customers love.

If you want to sell more as a creative product business you need to be as passionate as I am about those products at the centre of your business - why else start a business if you’re not going to create fantastic products?

I always say “The best sales strategy is a great product strategy” and this involves a number of approaches - from the way you interact and relate to your customer base to revising, refining, and renewing your product lines. So, join me in this episode of The Resilient Retail Game Plan as I outline the tools and methods that will help you to find your niche and to steadily grow your business through the strategic management and ongoing evolution of your own fantastic products. 

Businesses mentioned in this episode:

Bibblyboo bibs https://www.bibbilyboo.co.uk/

Vintage Sister https://vintagesister.co.uk/

Mentioned in this episode:

Freebie download

Stock Freebie

If you want to sell more as a creative product business you need to be as passionate as I am about those products at the centre of your business - why else start a business if you’re not going to create fantastic products?

I always say “The best sales strategy is a great product strategy” and this involves a number of approaches - from the way you interact and relate to your customer base to revising, refining, and renewing your product lines. So, join me in this episode of The Resilient Retail Game Plan as I outline the tools and methods that will help you to find your niche and to steadily grow your business through the strategic management and ongoing evolution of your own fantastic products. 

Businesses mentioned in this episode:

Bibblyboo bibs https://www.bibbilyboo.co.uk/

Vintage Sister https://vintagesister.co.uk/

Profit margins are like the foundations of your business so it’s very important you pay close attention to them and that you’re fully aware of how much money you’re making every time you make a sale. In this episode, I go over how to breakdown your costs and how to use those figures to become a more profitable and resilient retailer. We’ll cover the simple calculations (which I've included below) that’ll give you a clearer picture of how your business is operating and discuss the importance of questioning and challenging yourself to make your products more profitable without harming the essential essence of your offering. I also cover blindspots and common mistakes that business both big and small make which hurt product profitability, the importance of valuing your time in regards to scalability and discuss how harnessing opportunities created through shipping and sales channels can help you keep more of your hard-earned money.

Mentioned in this episode:

Freebie download

Stock Freebie

Profit margins are like the foundations of your business so it’s very important you pay close attention to them and that you’re fully aware of how much money you’re making every time you make a sale.

In this episode, I go over how to breakdown your costs and how to use those figures to become a more profitable and resilient retailer.

We’ll cover the simple calculations (which I've included below) that’ll give you a clearer picture of how your business is operating and discuss the importance of questioning and challenging yourself to make your products more profitable without harming the essential essence of your offering.

I also cover blindspots and common mistakes that business both big and small make which hurt product profitability, the importance of valuing your time in regards to scalability and discuss how harnessing opportunities created through shipping and sales channels can help you keep more of your hard-earned money.

Retail isn’t in trouble, boring retail is in trouble. Witnessing the collapse of behemoths like Debenhams can certainly knock your confidence, but don’t be deterred. The challenges we’re seeing facing legacy retailers today are a result of decades of change and are part of a new cycle for the industry. In this episode of The Resilient Retail Plan, we’ll take a look at the birth of the big chains in the 1950’s through to today where artificial intelligence, big data, algorithms, last mile tech, and augmented and virtual reality are all part of a toolset that big retail are trying to use to survive in a world where personalised shopping and experiential retail are leading the charge in customer engagement - and how you too can leverage those tools, using your own unique voice and personal touch to stand out in the marketplace.

Mentioned in this episode:

Freebie download

Stock Freebie

Retail isn’t in trouble, boring retail is in trouble.

Witnessing the collapse of behemoths like Debenhams can certainly knock your confidence, but don’t be deterred.

The challenges we’re seeing facing legacy retailers today are a result of decades of change and are part of a new cycle for the industry.

In this episode of The Resilient Retail Plan, we’ll take a look at the birth of the big chains in the 1950’s through to today where artificial intelligence, big data, algorithms, last mile tech, and augmented and virtual reality are all part of a toolset that big retail are trying to use to survive in a world where personalised shopping and experiential retail are leading the charge in customer engagement - and how you too can leverage those tools, using your own unique voice and personal touch to stand out in the marketplace.

Mentioned in this episode:

Freebie download

Stock Freebie

Welcome to the Resilient Retail Game Plan.

A podcast for anyone wanting to start, grow or scale a profitable creative product business with me, Catherine Erdly.

The Resilient Retail Game Plan is a podcast dedicated to one thing - breaking down the concepts and tools I’ve gathered from twenty years in the retail industry and showing you how you can use them in your business.

This is the real nuts and bolts of running a successful product business, broken down in an easy, accessible way.

This is not a podcast about learning how to make your business look good, it’s the tools and techniques that will make you and your business feel good.

Confidently plan, launch and manage your products, and feel in control of your sales numbers and cash flow to help you build a resilient retail business.