The Resilient Retail Game Plan - retail insights, retail trends and best practices

In episode 10 of The Resilient Retail Game Plan, I want to get you moving from being a reactive to a proactive creative business owner, and that all starts with setting targets and goals as part of a robust sales plan.

A sales plan is the first building block needed for many of the elements that are required to run your business effectively. Even making a simple outline with a few select targets can allow you to clearly see your goals and give you the information needed to correctly forecast and manage your stock and cashflow.

We’re not looking at exactly how much money you’re going or are intending to take each week, month or year, but will discuss the importance of creating both realistic and aspirational benchmarks to help drive your business forward; not falling prey to ‘comparisonitis’, and recognizing and celebrating your target-driven sales successes to keep you motivated and your business growing.

In episode 10 of The Resilient Retail Game Plan, I want to get you moving from being a reactive to a proactive creative business owner, and that all starts with setting targets and goals as part of a robust sales plan.

A sales plan is the first building block needed for many of the elements that are required to run your business effectively. Even making a simple outline with a few select targets can allow you to clearly see your goals and give you the information needed to correctly forecast and manage your stock and cashflow.

We’re not looking at exactly how much money you’re going or are intending to take each week, month or year, but will discuss the importance of creating both realistic and aspirational benchmarks to help drive your business forward; not falling prey to ‘comparisonitis’, and recognizing and celebrating your target-driven sales successes to keep you motivated and your business growing.

Mentioned in this episode:

Capify

Social Media is an inescapable and vitally important channel through which to reach and connect with your customers. With the right mixture of content and posts, you might see great results in a short space of time but it’s important to remember that Social Media is not a sales strategy, but just one device in your selling toolkit.

In episode 9 of The Resilient Retail Game Plan, I go over the approaches, challenges, and benefits of using social media to sell your creative products. We’ll look at how to take the feeling of sleaze out of selling by changing our mindset around sales; we’ll further identify our ideal customers by working out where and who they spend their time with online, and I’ll give you a breakdown of how fostering deeper connections with and providing value to your customer base through a balance of different content and posts will help promote your brand and sell your products.

Social Media is an inescapable and vitally important channel through which to reach and connect with your customers. With the right mixture of content and posts, you might see great results in a short space of time but it’s important to remember that Social Media is not a sales strategy, but just one device in your selling toolkit. In episode 9 of The Resilient Retail Game Plan, I go over the approaches, challenges, and benefits of using social media to sell your creative products. We’ll look at how to take the feeling of sleaze out of selling by changing our mindset around sales; we’ll further identify our ideal customers by working out where and who they spend their time with online, and I’ll give you a breakdown of how fostering deeper connections with and providing value to your customer base through a balance of different content and posts will help promote your brand and sell your products.

Mentioned in this episode:

Capify

There’s so much to do once you start your own creative product business! When you’re in charge of doing everything and find yourself juggling so many responsibilities it can be hard to see the big picture, especially when it comes to sales.

That’s why in episode 8 of The Resilient Retail Game Plan, I’m diving into the ONLY four ways to grow your sales.

From ‘Sales Funnels’ to ‘Super-fans’, we’ll start at looking at how to get more people aware of your business through tools like SEO and social media; improving your conversion rate by streamlining the shopping experience; persuading increased spending through great customer service and by leveraging transaction analysis; and how to grow loyalty and create repeat customers by building relationships through acts of co-creation and personalised perks.

There’s so much to do once you start your own creative product business! When you’re in charge of doing everything and find yourself juggling so many responsibilities it can be hard to see the big picture, especially when it comes to sales.

That’s why in episode 8 of The Resilient Retail Game Plan, I’m diving into the ONLY four ways to grow your sales.

From ‘Sales Funnels’ to ‘Super-fans’, we’ll start at looking at how to get more people aware of your business through tools like SEO and social media; improving your conversion rate by streamlining the shopping experience; persuading increased spending through great customer service and by leveraging transaction analysis; and how to grow loyalty and create repeat customers by building relationships through acts of co-creation and personalised perks.

Mentioned in this episode:

Capify

Whether you find yourself bursting with business ideas, think that you've spotted a gap in the market or are simply just tired of the 9 to 5 and are ready for a change, starting a creative product business can seem like the perfect option - but it’s not without its challenges and a steep learning curve. So, in episode 7 of The Resilient Retail Game Plan, I want to give you 5 things you need to know before starting your product business that will help you take your ideas, passion, and excitement and turn them into a reality.

We will take a look at how key demographics and ideal customers profiles can help you to get clear on who your customers are; the importance of connecting with the ‘why?’ of your business by questioning your motivations and direction; the manufacturing channels that will help get your products to market including where and how to best display and sell them; and the realistic expectations and commitment it takes to build a resilient retail business that is both rewarding and profitable.

Whether you find yourself bursting with business ideas, think that you've spotted a gap in the market or are simply just tired of the 9 to 5 and are ready for a change, starting a creative product business can seem like the perfect option - but it’s not without its challenges and a steep learning curve. So, in episode 7 of The Resilient Retail Game Plan, I want to give you 5 things you need to know before starting your product business that will help you take your ideas, passion, and excitement and turn them into a reality. We will take a look at how key demographics and ideal customers profiles can help you to get clear on who your customers are; the importance of connecting with the ‘why?’ of your business by questioning your motivations and direction; the manufacturing channels that will help get your products to market including where and how to best display and sell them; and the realistic expectations and commitment it takes to build a resilient retail business that is both rewarding and profitable.

Mentioned in this episode:

Capify

Profit is the engine that drives everything you do, so if you don’t price your creative products correctly you can’t hope to last very long or to build a resilient retail business. Underpricing is a common trend I see afflict budding entrepreneurs and small businesses alike, where various elements, often including a lack of confidence or belief in you and your business, means you start charging less than the market value for your products. 

In episode 6 of the Resilient Retail Game Plan, I'll walk you through how you can identify whether you are, indeed, underpricing and then how to use the ‘Value Triangle’ to set a price that’s justified, not only through customer research and feedback but by conveying quality to your customer base and creating desirability in the marketplace.

Profit is the engine that drives everything you do, so if you don’t price your creative products correctly you can’t hope to last very long or to build a resilient retail business. Underpricing is a common trend I see afflict budding entrepreneurs and small businesses alike, where various elements, often including a lack of confidence or belief in you and your business, means you start charging less than the market value for your products. In episode 6 of the Resilient Retail Game Plan, I'll walk you through how you can identify whether you are, indeed, underpricing and then how to use the ‘Value Triangle’ to set a price that’s justified, not only through customer research and feedback but by conveying quality to your customer base and creating desirability in the marketplace.

Mentioned in this episode:

Capify