Making an offer on social media is one of the easiest parts of the Intent Based Branding strategy to make mistakes with. Learn about the right way to pitch on social media and why making your offers internet marketing style just doesn’t work anymore. While you’re at it, you will also find out the true purpose of creating social content. (Hint: it’s not about selling your products.)

• The videos for the past two weeks would fall under the banner of Intent Based Branding. The methodology involves putting out content that sells and is broken down into three phases.
• Phase 1 is helpful useful content that makes an offer, phase 2 is understanding that content is an asset for your business that keeps on performing, and phase 3 is advertising.
• The content always does three things: provides value, builds goodwill, and makes an offer. The format of the content is usually video, typically live.
• When Frank teaches the method to people, they usually create the content as if they were producing a webinar, which is not the right way to do it.
• The best way to create this kind of content is not the traditional internet marketing way, instead do it the way the Home Shopping Network would.
• The offer at the end can be hard, which is the usual way that internet marketers do it. Deliver content first with an offer tacked on at the end of the presentation.
• On social media, you should circle back to your offer several times during the content that you are creating.
• The trick is to not overthink how to do it smoothly because that is almost impossible. A great way to interject your offer is the phrase “before I forget…”
• Many people are afraid of making too many offers because they’re scared that the viewers will get mad, which is very unlikely. Most of the people who would watch the kind of content that you will create are typically scanning their feed.
• Attention is fleeting on social media, which is why you need to put your offer in there regularly because if you wait until the end they are probably going to miss it.
• The content is all part of a big campaign that’s made up of units and each unit has its job. Your sales process is another unit in the campaign and everyone’s sales process is a little different.
• In social media, you let the sales process do the selling, you let the social part, the content unit, send people to the sales process.
• Your content does not have to be brand new and fresh every time. It doesn’t have to be perfect.