AI is changing advertising—and fast. In this episode, Joe and Maarja break down how AI is impacting the world of Amazon and retail media, from generative creative tools to AI-driven customer journeys and predictive campaign optimization. They explore what’s real, what’s hype, and what it all means for brands and marketers.

🔑 Key Takeaways:

• Amazon’s creative tools and generative AI are speeding up campaign execution and testing.
• Conversational AI is changing how consumers shop, moving discovery beyond traditional search.
• AI is pushing retailers toward campaign automation, shifting human focus to strategy.
• Traffic is dropping from search engines, but AI is boosting high-intent site visits.

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