This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

The Rise of the Content Entrepreneur - Research [Special Episode] (478)


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Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including:

  • The Rise of Creators in 2025
  • Renting vs. Owning
  • The TikTok Effect
  • Community as Currency
  • Revenue Mix
  • How to Get Rich as a Creator

Here's a link to the complete study.

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This week's sponsor:

You don't become the world's most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert RoseBy Joe Pulizzi & Robert Rose

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