In this episode, I dial into tackling one of the most overlooked yet powerful tools in your sales and service conversations: risk. Knowing how to talk about risk with your customers isn’t just a nice-to-have—it’s essential for showing value, solving problems, and closing deals.

We’ll cover:

• Why identifying and explaining risk is crucial in every customer interaction.
• Real-life examples for sales and service teams that showcase exactly what to say and how to say it.
• How to use risk to connect the dots between problems and solutions, making your presentations stronger and your conversions higher.

For service teams, you can set yourself up to explain the benefits of acting now.

For sales teams, we’ll look at how to uncover risks tied to hesitation, making it easier to guide your clients toward the right decision.

Risk isn’t just a one-time topic—it’s an everyday conversation that drives results. If you’re ready to build trust, sell with confidence, and see more approvals, this episode is for you.

Tune in now and start making risk work for you!

Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

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automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921