The Rob Prsa Podcast

*** Show Notes ***

Brand Crowd: https://www.brandcrowd.com/apparelsuccess

In this episode of Apparel Success, Rob shares his content marketing strategy for social media in 2022. Content Marketing strategies for TikTok and Instagram to drive traffic and sales. Digital marketing tips for the new age of social media - using primarily vertical video. Growth marketing for new clothing brands in 2022. This info applies to your clothing brand, clothing line, fashion brand, fashion line, streetwear brand, streetwear line, t shirt business, print on demand (POD), dropshipping and beyond!

Triple Whale Signup (Discount Code: SUCCESS15): https://app.triplewhale.com/signup

In this video, Rob shares a tool called Triple Whale that simplifies reporting so that you can track your profits and optimize your ads much easier. The Triple Pixel gives you more than just first/last click attribution. Their server-side pixel tracks all your first party data to help increase your ROI on ad spend. Triple Whale allows you to gain clarity into every customer and purchase, easily view your top performing ads and generate reports to inform future production, and understand your customers spending habits and accurately forecast your brand.

With raising CPMs and iOS14.5 impeding the ability to make the right decision, it is reckless to run an ad account on platform metrics. Facebook Ads and TikTok Ads attribution is all over the map and very difficult to rely on when making decisions for your brand. Simply put, Triple Whale gives you better data to make better decisions. Inject every campaign, ad set and ad with first party data - I highly recommend it!

For a clothing brand looking to scale up their facebook ads, Instagram ads and TikTok ads there isn't a better tool I've found. My clothing brand has improved drastically ever since I started using Triple Whale. I run all of my facebook ads, TikTok ads and Google Ads through it. I hope this tool is as much of a game-changer for your brand as it is for mine!

*** Show Notes ***

Brand Crowd: https://www.brandcrowd.com/apparelsuccess

In this episode of Apparel Success, Rob shares a complete beginners guide to selling clothes online in 2022. One of the most important aspects of starting a clothing brand is learning how to sell and market your clothing brand online. There is so much more to marketing a clothing brand than "social media marketing". Most new clothing brand startups focus too much on social media marketing (tiktok marketing, instagram marketing, facebook marketing, etc) - before properly staging their brand online. Mastering your brand concept and perfecting your brand's website is pivotal to the success of your social media marketing strategies.

Once you stage your brand properly however, driving traffic to your website through Instagram, TikTok, and YouTube can be an incredible strategy to get sales for your brand. I want to lay out everything you need to do to start making sales for your clothing brand as quickly as possible. This info applies to your clothing brand, clothing line, fashion brand, fashion line, streetwear brand, streetwear line, t shirt business, print on demand (POD), dropshipping and beyond!

*** Show Notes ***

Design Crowd: https://www.designcrowd.com/apparel

Today's video is all about reflecting on the early days of my clothing brand career when I was just learning my way around the apparel industry. What were those vital skills I wish I had known that would have made me a much more effective clothing brand owner. Well today you are going to find out with the 10 most important skills I've learned over my clothing brand career! This info applies to clothing brands, clothing lines, fashion brands, fashion lines, streetwear brands, streetwear lines, t shirt business, print on demand (POD), dropshipping and beyond!

0:00 My Journey
1:29 Skill #1: Research And Development
2:15 Skill #2: Adobe Photoshop
3:02 Skill #3: Adobe Premiere
3:43 Skill #4: Facebook Ads, TikTok Ads, and Google Ads
4:26 Skill #5: Organic Content Marketing Strategies
5:08 Skill #6: Email Marketing
5:55 Skill #7: Shopify Apps & Features
6:29 Skill #8: Psychological Principles
7:42 Skill #9: Communication
8:29 Skill #10: Patience

In this video, Rob from Apparel Success chats with Justin from Holstrength. Justin grew his brand Holstrength from 0 to over 1 million followers on social media in his first 16 months after starting his clothing brand. He also has accumulated over one million in sales since starting his clothing line. Justin is a MAJOR clothing brand success story. He is a master of social media marketing - specifically TikTok marketing and Instagram marketing. His success has almost entirely come from utilizing TikTok and Instagram Reels as a powerful content marketing strategy. Justin makes social media marketing look EASY - and in this video he shares countless gems so that we can do the same. For anyone looking up how to start a clothing brand in 2022 - this is the most practical way to make it work without having to spend money on Facebook Ads or TikTok Ads. This conversation is an absolute game-changer for any clothing brand, clothing line, fashion brand, fashion line, streetwear brand, streetwear line, t shirt business, print on demand (POD), dropshipping and beyond!

*** Show Notes ***

Design Crowd: https://www.designcrowd.com/apparel

About This Video:

In this episode of Apparel Success, Rob gives a motivational speech for startup clothing brands. I believe that most new entrepreneurs struggle with feeling like they aren't truly capable of achieving massive success. The truth is that we are all capable and full of endless potential - but a lot of times our potential is squashed by limiting beliefs that directly affect our behaviours. Starting a clothing brand is easy - running a clothing brand for several years and pushing through the ups and downs is more difficult. Successful brand owners think differently about time horizons and respond differently to challenges that arise on a daily, weekly, and yearly basis. This info applies to your private label clothing brand, clothing line, t shirt business, streetwear brand, fashion brand, fashion line, print on demand (POD), dropshipping and beyond!

*** Show Notes ***

Design Crowd: https://www.designcrowd.com/apparel

About This Video:

In this episode of Apparel Success, Rob talks about how to avoid the logistical nightmare of over-investing in too many products when starting a clothing brand. How to start a clothing brand in 2022 the right way. This advice is essential for all private label clothing lines.

*** Show Notes ***

Design Crowd: https://www.designcrowd.com/apparel

About This Video:

In this episode of Apparel Success, Rob talks about how to take advantage of social media marketing when starting a clothing brand in 2022. These social media marketing tips were pulled out of a recent video call with the owner of Holstrength who has built a successful streetwear line in 18 months using Instagram Reels and TikTok marketing. This is the #1 content marketing strategy for new clothing brands that want to market their brand in a HUGE way this year. The conversation I had has proven to me that you can build a truly successful ecommerce Shopify clothing brand without necessarily investing in Facebook Ads or TikTok Ads. Instead TikTok Ads, Instagram Ads, and Facebook Ads can all be used to supplement an already successful brand. Hope you enjoy!

*** Show Notes ***

Brand Crowd: https://www.brandcrowd.com/apparelsuccess

In this episode of Apparel Success, I talk about how I have changed my mind about the importance of the "idea" for your clothing brand in your ability to achieve success. I used to believe that the idea of your brand didn't matter nearly as much as the execution of your idea. I still believe there is TRUTH in that - however I've started to recognize the sheer value in a brilliant clothing brand idea. This is what I would do if I were to start a clothing brand from scratch.

*** Show Notes ***

Brand Crowd: https://www.brandcrowd.com/apparelsuccess

In this episode of Apparel Success, Rob shares growth hacking marketing tips for clothing brands on TikTok in 2022. This TikTok marketing strategy will help you to create better content quicker. This TikTok marketing strategy is excellent for your clothing brand, fashion line, streetwear brand, t shirt business, print on demand (POD), dropshipping and beyond!

0:00 Why Most Brands Struggle On TikTok
2:46 The "Sweet Spot"
3:30 How 3 Posts Went Viral In One Day
4:15 First Post That Went Viral
5:29 Second Post That Went Viral
6:08 Third Post That Went Viral
6:31 My New Approach To TikTok Marketing
7:38 How I Streamline My Content Creation