The Rob Prsa Podcast

*** Show Notes ***

Brand Crowd: https://www.brandcrowd.com/apparelsuccess

In this episode of Apparel Success, Rob shares the blueprint to getting traction in any new business FAST. Running a business advice for those that have been "spinning their wheels" and not getting sales. For any private label clothing brand wanting to grow FAST in 2022. How to market your clothing brand in 2022. Understanding this is an absolute game-changer for any print on demand clothing brand startup. Apply this to your social media marketing strategy and take your brand to the next level.

In this episode of Apparel Success, I had the pleasure of interviewing Dan from IndestructibleMFG. Dan tells his story starting out as a barber and eventually scaling his clothing brand to over 7-figures per year using Facebook Ads, Google Ads, TikTok Ads, email marketing and organic social media marketing strategies. Funny enough, Dan started out his journey watching and listening to Apparel Success. Applying his own talent, resourcefulness, work ethic, and determination - he's managed to grow his clothing brand bigger in revenue than my own. Dan has been a HUGE help for me when it comes to running and structuring Facebook Ads. His sister company also currently manages order fulfillment for my clothing brand. I'm hoping this video will share an inspiring success story as well as many gold nuggets of value, widsom and information you can apply to your own clothing brand, t-shirt business, fashion line, streetwear brand, print on demand (POD) business, dropshipping business and beyond!

*** Show Notes ***

Design Crowd: https://www.designcrowd.com/apparel

About This Video:

In this episode of Apparel Success, Rob shares his best content marketing strategy for Instagram in 2022. Marketing analytics have proven that the best posts on Instagram are "sharable". These Instagram marketing tips for clothing brands will help you go "viral", grow a large following and sell more products. The two Instagram social media marketing strategies are (1) post sharable content and (2) engaging with your audience in hashtags and other accounts. Leverage your own time to get more Instagram followers.

0:00 How NOT To Do Instagram Marketing
2:53 The BEST Posting Strategy on Instagram
4:07 Examples Of High Quality Posts
7:20 Red Pill For Marketing On Instagram
8:50 The BEST Guerrilla Marketing Strategy For Instagram

Rob from Apparel Success and Rich from Hustle Ninjas talk about the A to Z of production for private label startup clothing brands and t-shirt businesses. Rich shares his experience with print on demand and selling t-shirts on Etsy, Amazon, Shopify, plus more. Learn the best way to make money online through starting a t-shirt business in 2022. Rich shares which is the best print on demand service to use, which screen printing method is best, and how to grow a t-shirt business from scratch in 2022.

*** Show Notes ***

Design Crowd: https://www.designcrowd.com/apparel

About This Video:

In this episode of Apparel Success, Rob talks about how to add value to your clothing brand to increase sales and conversions on your ecommerce (Shopify) website. Whether you are running a print on demand (POD) clothing brand or screenprinting from home, this will help you inject more value into your private label brand and get more return from your social media marketing efforts. Teaching you how to start and market a clothing brand the right way in 2022. These are truly the most powerful marketing tips for clothing brands. Understand the 4 reasons people buy clothing and then curate your clothing line accordingly.

*** Show Notes ***

Brand Crowd: https://www.brandcrowd.com/apparelsuccess

About This Video:

In this episode of Apparel Success, Rob shares 4 blunt truths about starting a clothing brand in 2022. These truths are meant to prepare you for the difficult and harsh realities of the apparel industry. Use this as motivation to work even harder on your clothing line. This info applies to your clothing brand, clothing line, t shirt business, fashion brand, streetwear brand, print on demand (POD), dropshipping company and beyond!

0:00 Intro
1:04 Blunt Truth #1: Clothing Is One Of The Hardest Industries To Succeed In
3:21 Blunt Truth #2: Poor Clothing Brand Operators Get Weeded Out
5:10 Blunt Truth #3: Most Startup Clothing Brands Don't Have Any Value
6:52 Blunt Truth #4: Investments Don't Always Have Equal Returns

*** Show Notes ***

Brand Crowd: https://www.brandcrowd.com/apparelsuccess

QUESTION — Have a question about how to run your business? Post in comments section of this video!

About This Video:

In this episode of Apparel Success, Rob shares five psychology principles every clothing brand startup should apply to their brand strategy. Better understand consumer behaviour and improve your digital marketing strategy.

0:00 Intro
0:43 The Simplicity Principle
2:22 Cognitive Ease
3:47 What You See Is All There Is
5:02 Social Proof
6:44 Scarcity Principle
8:01 Outro

*** Show Notes ***

Brand Crowd: https://www.brandcrowd.com/apparelsuccess

QUESTION — Have a question about how to run your business? Post in comments section of this video!

About This Video:

In this episode of Apparel Success, Rob shares 10 things I wish I knew before I started my clothing brand. This video will teach you how to start a clothing brand in 2022 the right way by avoiding my mistakes and failures. We cover social media marketing (Instagram and TikTok marketing), production, shipping, mindset, inventory, Facebook Ads, etc. This info applies to your clothing brand, clothing line, t shirt business, print on demand (POD), dropshipping, shopify, and beyond!

0:00 Intro
1:04 #1 Advertising Is OKAY And It's Not The Devil (Social Media Marketing)
2:02 Not Every Product You Release Has To Be A Home Run (Pareto Principle)
3:11 Connecting With Your Audience Is More Important Than Editing And Production Value
4:13 Opinions From Friends And Family Don't Really Matter At All
4:56 It's Okay To Struggle BAD Your First Couple Of Years Growing Your Clothing Brand
5:32 The Name Of Your Clothing Brand Really Truly Does Matter
6:40 Your Clothing Brand Is A Direct Reflection Of YOU
7:26 4 Reasons People Buy Clothing
8:15 You Can Scale Up Your Clothing Brand Fast (Once You Get Traction)
8:58 Scheduling Pick Ups From Your Shipping Carrier
9:31 Outro

*** Show Notes ***

Design Crowd: https://www.designcrowd.com/apparel

About This Video:

In this episode of Apparel Success, chill with Rob while packing orders for his private label startup clothing brand. This is a small business vlog meant to show new entrepreneurs the hustle of packaging orders for an ecommerce shopify brand. Packaging orders in real time and explaining the process of a day in my life of a clothing brand entrepreneur. Chill and pack with me!

*** Show Notes ***

Design Crowd: https://www.designcrowd.com/apparel

About This Video:

In this episode of Apparel Success, Rob shares a Shopify app that will help increase sales for your clothing brand by optimizing the shopping cart on your website. It will improve your average over value, your conversion rate, your credibility and your website design.

0:00 Intro
1:48 How Adding The Shopify App Will Improve Your Website Design
2:41 Why Adding Upsells To Your Shopping Cart Will Improve Your Average Order Value And Increase Sales
3:11 Examples Of What Upsells Look Like Inside The Shopping Cart On My Website
4:51 The Results The New Shopping Cart Has Driven For My Own Clothing Brand
5:40 How To Set Up The App On Shopify
6:33 The Cost Of The Shopify App
7:01 Final Words