If your definition of a marketing budget is "spend money until I get a deal", this episode is for you. Mike Otranto consistently brings in high-quality motivated seller leads from SEO, PPC, and direct mail, while keeping his business profitable and predictable. We break down how to understand the effectiveness of each marketing channel, the specific ROI of each of Mike's marketing channels, how to outsource your SEO wisely, and mistakes to avoid when managing SEO & other marketing channels.

Mentioned in this Episode:

Mike on Instagram: https://www.instagram.com/mike_otranto/

Mike's Carrot Site: https://www.mikeotranto.com/

Spin Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136

Never split the difference by Chriss Voss: https://amzn.to/3VoMgzr

***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/

***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF

***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.