In this episode of The Intentional Fundraiser Podcast, I’m talking with Francesco Ambrogetti about "The Role of Emotion in Fundraising" and how emotions drive our decisions and shape our behaviors.

Francesco leads UNICEF’s Innovative and Alternative Finance for Children. For over 20 years, he’s been fundraising internationally, across four continents with organizations like World Wildlife Fund, Doctors Without Borders, and the Red Cross World Bank. He is a Professor of Fundraising at Bologna University in Italy and has authored various books including Emotionraising and Hooked on a Feeling (Hillborn, 2016 & 2021).

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