If you take roof pictures like this, they’ll basically sell themselves.

The problem is that many sales people don’t know how to share them the best way.

So they whip out their phone, scroll through dozens of photos, and tell the homeowner that the roof is absolutely destroyed and they need to buy a new roof immediately.

The homeowner puts their guard up, and for good reason.

Instead, you can use what Jon Broce calls the “i35” framework.

i = Inspection
3 = 3 Photos (in this exact order: Bad, Good, Worst)
5 = 5 Questions

The way Jon Broce explains this process is nothing short of brilliant.

It puts the homeowner in control.

They see the photos, understand them, take ownership of the condition, and choose what to do about it.

Watch this new video to learn Jon Broce’s “i35 Framework” and get your roof pictures selling themselves.

P.S. Jon Broce is our newest Mentor inside the Roofing STRONG Alliance™. And now, Membership is included at no additional cost for The TAMKO Edge® certified contractors. Learn more or apply to join us: https://rsa.pro/

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Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

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The views and opinions expressed are based on Adam’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Jon Broce’s personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, legal matters, compliance, inspections, or business transactions. Communication techniques and inspection-report examples demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their inspection, sales, and business practices comply with all applicable federal, state, and local laws, including consumer protection laws, home solicitation sale regulations, cancellation rights, and any applicable licensing or inspection requirements. Viewers are encouraged to consult with qualified professionals before applying these concepts or making any decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.