The roofing industry is at a breaking point — rising costs, outdated systems, rebate obsession, and a lack of real support are holding contractors back. In this raw and unfiltered conversation, I sit down with Ethan Paquette, Regional Manager at Beacon, to talk about what’s really going on behind the scenes.

We dive deep into:

Ethan shares rare insights from his 13+ years inside the supply chain, including what separates the top 1% of roofing companies from the rest — and what you’re probably doing wrong.

⚠️ If you’re in the roofing industry, this is the conversation no one else is having — but everyone needs to hear.

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