The Rural Sales Show

In this podcast episode, I share 54 valuable lessons I wish I had learned in my 20s, covering a wide range of topics including personal development, health, resilience, sales strategies, time management, and the importance of relationships. We emphasize the significance of continuous learning, self-awareness, and creating a supportive environment for success. Each lesson is designed to provide insights and practical advice for listeners to apply in their own lives.

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Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/

(or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

In this conversation, Steve Benson, CEO of Badger Maps, shares his journey from a field salesperson to an entrepreneur, discussing the challenges faced in territory management and the inefficiencies in field sales. He highlights the importance of technology in optimizing sales routes and improving productivity. The discussion also covers the significance of fair territory distribution and how Badger Maps addresses these issues through its software solutions.

If you want to connect and find out more about Steve, do it here in ⁠⁠LinkedIn: https://www.linkedin.com/in/stevenbenson

To know more about his product Badger Maps go to https://www.badgermapping.com/

Also, make sure you follow his podcast:

Outside Sales Talk: https://www.outsidesalestalk.com/

Apple: https://podcasts.apple.com/us/podcast/outside-sales-talk/id1378407033

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Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/

(or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

In this conversation, David Brock, author of the "Sales Manager Survival Guide", discusses the evolving role of sales management, emphasizing the importance of maximizing team performance over merely hitting numbers. He explores the challenges faced by sales managers today, including time pressures and the impact of AI on sales strategies. David advocates for integrating coaching into daily activities and highlights the significance of human connection in coaching, warning against outsourcing critical thinking to AI. The discussion also touches on the use of OKRs to clarify objectives and the necessity of stopping outdated practices to enhance productivity.

If you want to connect and find out more about David, do it here in ⁠LinkedIn⁠: https://www.linkedin.com/in/davebrock/

Also, get his book "Sales Manager Survival Guide" on ⁠Amazon⁠ to help you become a great sales manager: https://www.amazon.com/dp/0997560207/

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Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/

(or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

In this conversation, exercise scientist Ben Nevares shares his journey from a small town in Texas to becoming a powerlifter for Team USA. He discusses the importance of limiting options in fitness routines, the significance of habit formation, and the role of reflection in self-accountability. Ben emphasizes the influence of mentors in his life, particularly Dr. Lightfoot, who taught him kindness and patience. He also shares his motivation to succeed in powerlifting, driven by a desire to prove others wrong and find personal fulfillment.

Ben shares his journey from a small town to competing for Team USA, emphasizing the importance of self-belief and mentorship. He delves into exercise science, discussing the significance of maintaining physical activity to prevent muscle atrophy and improve quality of life. The discussion highlights the 'Core Four' elements of health: sleep, exercise, nutrition, and hydration, and how to incorporate fitness into busy lifestyles, especially for those in rural sales. Ben offers practical nutritional hacks for travelers and stresses the importance of sleep for energy and overall well-being. He concludes with actionable advice for listeners to make immediate changes in their health routines.

If you want to find out more about Ben and what he and his team offers go to: https://iehealth.co/

Also, make sure you follow his podcast, Ben Thinking:

⁠Apple: https://podcasts.apple.com/us/podcast/ben-thinking/id1554962040

⁠Spotify: https://open.spotify.com/show/2ZQogfWNj6ip5v3W5d87WG

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Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/

(or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

In this conversation, Stuart Austin shares his extensive journey in agriculture, from his upbringing on a beef cattle farm to his entrepreneurial ventures in Canada and Australia. He discusses the importance of financial acumen in agriculture, the significance of natural capital, and the lessons learned from his experiences at Wilmot Cattle Company. Stuart emphasizes the role of curiosity and listening in personal growth and the challenges of holding a mirror to oneself in decision-making processes.

Stuart Austin and St John Craner delve into the importance of self-reflection, personal growth, and the evolving role of salespeople in agriculture. They discuss the significance of understanding technology in solving real problems, the necessity of building relationships in sales, and the fundamentals of business that drive success. The dialogue emphasizes the need for authenticity, the value of personal development, and the impact of effective communication in professional settings.

If you want to find out more about Stuart and what he and his team offers go to: ⁠⁠https://www.audaciousag.com.au/⁠⁠

To connect with Stuart do it here ⁠⁠on LinkedIn⁠⁠: https://www.linkedin.com/in/stuart-austin-70858217/

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Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/

(or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

In this conversation, Mike Simmons discusses the misalignment often found in sales processes and the importance of understanding buyer needs. He emphasizes that sales should be viewed as an act of leadership and service, where the salesperson helps the buyer make informed decisions. The discussion covers the significance of curiosity, the alignment of sales processes with buyer journeys, and the evolution of sales techniques over time. Mike advocates for a shift in perspective, encouraging sales professionals to focus on problem-solving and genuine engagement with customers.

Mike Simmons and St John Craner delve into the complexities of leadership and sales management. They discuss the inevitability of problems in leadership, the pitfalls of micromanagement, and the importance of effective coaching. The dialogue emphasizes the need for leaders to serve as guides rather than micromanagers, fostering an environment where team members can thrive. They also touch on the significance of setting clear expectations and the role of curiosity in coaching. The conversation concludes with legacy advice for sales reps and managers, highlighting the importance of being useful and helping others.

If you want to find out more about Mike and what he and his team offers go to: https://www.findmycatalyst.com/

To connect with Mike do it here LinkedIn, go to https://www.linkedin.com/in/mikesimmons/

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Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/

(or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

In this episode, Natalie, a profit expert, shares her insights on common pricing mistakes, the importance of understanding one's salary as a business cost, and the need for effective communication of value to clients.

St John and Natalie delve into the critical aspects of pricing and profitability for businesses such as:

- Psychological barriers that prevent business owners from pricing confidently and the strategies to avoid discounting while still providing value, emphasising the importance of planning for profitability and understanding the client's perspective to establish a successful pricing strategy

- Intricacies of pricing strategies, emphasising the importance of understanding client value, the role of commitment in pricing, and the power of language in sales conversations

- Effective proposal strategies and the necessity of documenting discounts and assumptions to ensure clarity and maintain profitability

The conversation highlights actionable insights for business owners to enhance their pricing models and client engagement.

If you want to start your journey of pricing profitably and find out more about Natalie and what she offers go to: ⁠⁠www.NatalieCoombe.com⁠

To connect with Natalie in LinkedIn, go to https://www.linkedin.com/in/nataliecoombe/

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Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/

(or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

In this conversation, Ty R. Brady shares insights on sales and marketing training, emphasizing the importance of understanding the psychology of selling, building rapport, and effectively handling objections.

He discusses the significance of serving the customer and focusing on their needs rather than the salesperson's agenda. The dialogue explores various techniques for effective questioning and the role of self-awareness in sales success. Ty also highlights the value of role-playing in training sales teams to improve their skills and confidence.

In this conversation, Ty R. Brady and St John Craner delve into effective sales strategies, focusing on handling objections, the importance of integrating sales and marketing, identifying top sales talent, and providing key advice for success in sales. They emphasize the need for a structured approach to sales, the significance of perseverance, and the necessity of understanding customer needs to close deals effectively.

Make sure you follow and subscribe to his podcast show:

Ty Brady Way: https://podcasts.apple.com/us/podcast/the-ty-brady-way/id1464946628

Connect with Ty, through the following channels:

⁠⁠⁠LinkedIn: https://www.linkedin.com/in/bradyty/

⁠Tiktok: https://www.tiktok.com/@ty.r.brady

⁠Instagram: https://www.instagram.com/ty.r.brady/

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Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/

(or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

TY R BRADY by St John Craner

It’s here! After months of writing, refining, and packing in everything I’ve learned, my new (second) book 365 Days to Rural Sales Mastery is finally out!

In this episode, I break down what’s inside, why I wrote it, and how it will help you sell more in rural markets—without being pushy or salesy.

Listen in and start mastering rural sales, one day at a time!

Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/

(or join our Facebook Group below to get a free online copy).

Listen in and start mastering rural sales, one day at a time!

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Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz