Became a Master of the Close: https://masteroftheclose.com

Have you ever wondered if insurance agents should play the long game or just hit the immediate pain points?

✅ Join the Insurance Growth Masterclass: https://masterclass.insure

✅ For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/

✅ Hire me to speak at your next event: https://ryanhanley.com/speaking

✅ Nick Aube's LinkedIn: https://www.linkedin.com/in/nick-aube/

** More about this episode **

Our latest conversation tackles this nuanced debate, revealing why addressing the specific need that prompted the client's call, such as providing workers' comp for that budding business owner, might just be the key to unlocking long-term loyalty.

We also discuss how to strategically round out accounts and upsell down the road, challenging conventional sales wisdom and underscoring the importance of customer-centric service.

Have you been curious about the Broker of Record (BOR) process and how it can streamline your insurance dealings? We break down the tactical advantages of this single-broker approach, demonstrating how it can give prospects a powerful incentive to choose you, the broker capable of surveying the entire market for their needs.

In a candid exchange with our guest from Producer Systems, an expert on producer systems, we explore how loyalty can shape underwriters' perceptions and the significance of educating clients on market behavior for their benefit.

Wrapping up this episode, we share real-world insights into the art of differentiation and positioning in the sales process. We tackle misconceptions and insecurities about the BOR process, emphasizing the need for proper documentation and the importance of re-underwriting to sidestep the pitfalls of inheriting predecessors' blunders.

We wrap up our episode with a focus on prospecting for better results, encouraging an abundance mindset for more successful outcomes. Our conversation with the Producer Systems expert is a goldmine for those looking to refine their sales approach, and as always, we encourage continued dialogue on LinkedIn with us and our esteemed guests.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Became a Master of the Close: https://masteroftheclose.com

My journey with Rogue Risk taught me valuable lessons, which I'm laying bare for anyone looking to chart a similar course.

✅ Join the Insurance Growth Masterclass: https://masterclass.insure

✅ For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/

✅ Hire me to speak at your next event: https://ryanhanley.com/speaking

** More about this episode **

Navigating the choppy waters of creating and scaling an insurance agency can feel like setting sail on a vast, unpredictable ocean. From the costly expansion pitfalls to the triumphs of strategic growth, I dissect the aspects that can make or break your venture.

By sharing the five pivotal insights that shaped my experience, I hope to arm you with the foresight to sail smoothly towards rapid agency growth, avoiding the stormy seas of hasty decisions and uncharted territories.

Harnessing technology and fostering a collaborative team spirit are the twin engines that power any insurance agency's journey forward.

Reflecting on the integration of systems like HubSpot, I've learned that complexity isn't always the answer—simplicity in technology often steers the ship toward greater efficiency.

If I could turn back the clock, bringing a co-founder or an early team member on board from the start would have been a game-changer, ensuring all hands were on deck to focus on growth and client service.

As we anchor our discussion in the realm of marketing strategies and client acquisition, it's clear that the right approach can set you leagues apart from the competition.

I pull back the curtain on the transformative power of content marketing, one-call-closes, and the overlooked yet critical client onboarding process. By sharing these personal experiences and lessons learned, my mission is to guide you through the often treacherous waters of agency growth, so you're well-equipped to navigate your way to success.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Became a Master of the Close: https://masteroftheclose.com

Unlock the secrets to balancing the human touch with high-tech efficiency in our latest podcast, featuring a renowned insurance industry expert, Margeaux Giles.

✅ Join the Insurance Growth Masterclass: https://masterclass.insure

✅ For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/

✅ Hire me to speak at your next event: https://ryanhanley.com/speaking

Connect with Margeaux Giles

✅ Margeaux's LinkedIn: https://www.linkedin.com/in/margogiles/

✅ Website: https://iryscloud.com/

Their insights illuminate the delicate dance of automation—where too much can alienate clients, but just the right amount enhances interactions and frees agents to do what they do best: connect.

We grapple with the realities of over-automation, advocating for an approach that prioritizes personal connections by relegating the mundane to machines, thus enabling agents to elevate the customer experience with their expertise and empathy.

The conversation shifts to the transformation of commercial insurance placement, where artificial intelligence meets the seasoned agent's wisdom.

Our guest's profound knowledge sheds light on the symbiosis of tech and human experience, revolutionizing policy placement and market analysis. We examine the challenges of training newcomers in the field, the potential of AI chatbots for internal data management, and the pressing need to overhaul legacy systems.

All this is juxtaposed with the realities of technology adoption within the workforce—how it can either spur growth or stifle it, depending on how closely it aligns with both employees' expectations and the company's strategic goals.

Finally, we wrap up with reflections on fostering a progressive work environment in an era where legacy technology can be a deal-breaker for the tech-savvy generations entering the workforce. We discuss the importance of offering tools that not only meet but exceed their expectations, ensuring a satisfying and productive work life.

Our guest departs with a hearty message of innovation and the unyielding importance of the human element in a world marching steadily towards automation.

Join us for this journey through the intersection of insurance, technology, and the timeless value of genuine relationships.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Became a Master of the Close: https://masteroftheclose.com

Ever had a lightbulb moment that shifted how you approach your business? That's what we're unpacking today, the seismic shift inbound marketing can create for insurance agencies.

✅ Join the Insurance Growth Masterclass: https://masterclass.insure

✅ For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/

✅ Hire me to speak at your next event: https://ryanhanley.com/speaking

** More about this episode **

I bring my journey to the table, sharing my days at the Murray Group to my current insights as Chief Marketing Officer at TrustandChoice.com and Agency Nation.

We dissect the rise of 'closers', the unsung heroes in converting inbound leads, and why their existence marks a pivotal turn from aggressive selling to strategic closing. Embrace the nuances of this transformative role and discover how answering client questions can lead to a trust so deep that it practically sells your policies for you.

Real-life stories are the heart of this session, like the one about Virginia from Clifton Park, whose inquiry became an eye-opening testament to the power of content marketing. And let's not forget the contractor whose life was changed by a workers' compensation video.

These narratives cement that addressing specific needs can spark organic growth and solidify lasting client relationships. As we wrap up, I sincerely thank our community and urge you all to lean into the Inbound methodologies.

For those who dare to adapt, the next decade promises many opportunities. So, tune in, join the conversation, and let's chart the course to a thriving future in the insurance space.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Became a Master of the Close: https://masteroftheclose.com

A dynamic conversation with Peter MacDonald, founder of Wunderite, as we consider the integration of semantic search, the dance of regulatory changes, and the promise held within the folds of technology that already exists in our agency.

✅ Join the Insurance Growth Masterclass: https://masterclass.insure

✅ For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/

✅ Hire me to speak at your next event: https://ryanhanley.com/speaking

--

✅ Peter MacDonald's LinkedIn: https://www.linkedin.com/in/petemacdonald/

✅ Steve's website: https://wunderite.com/

** More about this episode **

Have you ever stood on the brink of achievement only to find yourself peering over the edge into a void of dissatisfaction?

Let's traverse that expanse together, exploring 'The Gap and the Gain', as I share how shifting your mindset from what's missing to what's been accomplished can revolutionize your sense of fulfillment and growth.

We'll tap into the wisdom of Dan Sullivan's Strategic Coach program and my own formative experiences, discovering how to relish the journey, not just the destination, and embrace perseverance as the true art of success.

Remember, in the symphony of our daily hustle, sometimes the quietest notes speak the loudest.

Enter the complex world of insurance, a behemoth of potential and pitfalls, where I'm joined by a visionary from Wunderite to add layers to our discourse. We'll consider the integration of semantic search, the dance of regulatory changes, and the promise held within the folds of technology, such as WonderRite's breakthrough platform.

As we wrap up, you'll find your inner skeptic awakened and your intellectual curiosity piqued, with a side serving of conspiracy theories that’s sure to entertain.

Join us; it's a conversation that promises to challenge, enlighten, and maybe even amuse you.

#gratitude #findingpeak #insurance

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Became a Master of the Close: https://masteroftheclose.com

Have you ever wondered why some videos go viral while others languish unseen?

✅ Join the Insurance Growth Masterclass: https://masterclass.insure

✅ For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/

✅ Hire me to speak at your next event: https://ryanhanley.com/speaking

Connect with Steve Stockman

✅ Steve's LinkedIn: https://www.linkedin.com/in/customproductions/

✅ Steve's website: https://stevestockman.com/

** More about this episode **

This episode is a treasure trove of insights on crafting vertical short-form videos that don't just grab attention but hold it tight. We're talking about the magic of storytelling, the allure of a charismatic presence, and the art of structuring content that hits just like a well-timed punchline in a classic comic strip.

With a blend of personal experience and practical tips, I break down the elements that make or break viewer engagement. Whether it's the raw authenticity of capturing moments as they unfold or the clever use of visual and textual cues, you'll learn how to give your videos the edge they need to rack up those views.

Bringing his wisdom to our discussion, industry guru Steve delves into the heart of what makes a video truly meaningful. It's all about the payoff—giving your audience a reason to care, laugh, and feel. 

Steve generously shares his expertise in creating content that resonates on a deeper level, drawing from his trove of resources, including articles and book excerpts available on his website.

This chapter is a must-listen for anyone aiming to evoke emotion, inspire change, or simply put a smile on their viewers' faces. Get ready for a compelling journey through the world of impactful video storytelling with someone who truly knows the ropes.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Became a Master of the Close: https://masteroftheclose.com

Have you ever been cornered into thinking that the narrower your focus, the greater your success?

We're flipping that script in our latest episode, challenging the traditional insurance agent blueprint of niche specialization.

✅ Join the Insurance Growth Masterclass: https://masterclass.insure

✅ For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/

✅ Hire me to speak at your next event: https://ryanhanley.com/speaking

Join us as we unravel the intricacies of niche marketing, spotlighting how a broader understanding of niches—including customer experiences and pain points—can reduce advertising costs, skyrocket engagement, and lead to scalable agency growth. Forget about confining your business within a geographical box or a specific industry; it's time to redefine niches to align with the evolving expectations of today's consumer.

As the tides of market volatility rise, such as those experienced during the COVID-19 pandemic, the resilience of a well-diversified client base becomes undeniably clear. This episode shares tales of businesses that floundered by putting all their eggs in one industry's basket and suggests a pivot toward targeting a customer mindset to build a more stable foundation.

Plus, get a sneak peek at my new coaching program, Finding Peak, designed to help you lay a solid groundwork for your business before chasing aggressive growth.

We wrap up with a heartfelt thanks to our listeners and an invitation to join the conversation—because your engagement is more than just a metric, it's the heart of our community.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Became a Master of the Close: https://masteroftheclose.com

Have you ever gazed at the mountain of experiences you've climbed and wished you could share the lessons with your younger self?

✅ Join the Insurance Growth Masterclass: https://masterclass.insure

✅ For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/

✅ Hire me to speak at your next event: https://ryanhanley.com/speaking

Link to the books:

Discipline is Destiny by Ryan Holiday: https://amzn.to/3TZs0q5

The Prince by Nicolo Machiavelli : https://amzn.to/3U2AywC

The 48 Laws of Power by Robert Greene: https://amzn.to/41XULpg

** More about this episode **

That's what our latest episode is all about, as I unpack the seven most impactful business lessons I've gathered by the age of 42.

From the trenches of an independent insurance agency to the helm of my own consulting firm, Finding Peak, this episode isn't just a stroll down memory lane—it's a treasure map for your professional journey, filled with gems of wisdom that I wish someone had shared with me.

This episode's conversation is like a masterclass in perspective, competition, and preparation. Drawing parallels from historical strategies to the mental game of elite athletes, I dissect how these elements fuse into the backbone of professional growth and achievement. It's about winning and cultivating the ethos to pursue excellence ethically.

I'll share personal stories that bring to light just how powerful preparation can be—imagine stepping into the batter's box with the confidence of Derek Jeter, feeling like you've got all the time in the world.

As we pivot to topics that forge the very core of success, you'll find yourself nodding along to the rhythms of discipline and the dance of incentives. I'll let you in on how programs like 75 Hard can reshape your life and the surprising ways being truthful can be your secret edge.

Then, we cap things off with a peek into the future of Finding Peak and how it aims to uplift the insurance industry. Buckle up; this is a behind-the-scenes tour of the building blocks that could supercharge your growth and set you on the path to reaching your own peak.

#insurance #FindingPeak #leadership

Learn more about your ad choices. Visit megaphone.fm/adchoices

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• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Became a Master of the Close: https://masteroftheclose.com

✅ Join the Insurance Growth Masterclass: https://masterclass.insure

✅ For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/

✅ Hire me to speak at your next event: https://ryanhanley.com/speaking

Have you ever found yourself trapped in a sales pitch that felt more like a scripted monologue than a genuine conversation? Today, we unravel that enigma and reveal how curiosity can be a game-changer in the insurance sales industry. 

With a treasure trove of personal stories and rich wisdom, I lead you through the untapped potential that lies within the power of inquiry. We talk about how moving past a checklist of questions and truly understanding the nuanced needs of clients builds trust and paves the way for the coveted one-call-close. 

By embracing curiosity, insurance professionals elevate from transactional encounters to becoming proactive architects of their success, a transformative journey that Finding Peak passionately advocates.

As we peel back the layers of this essential skill, you'll be on the edge of your seat, learning why hiring for curiosity is critical and how open-ended questions could be the secret weapon for conversion rates. 

It's a candid look at the strategies that make a standout insurance agent, where engaging with the complexity of clients’ lives leads to problem-solving that aligns with their genuine concerns. 

And for those hungry to refine their sales artistry, our Finding Peak coaching program looms on the horizon, promising to arm you with the tools to become a salesperson and a trusted advisor who masters the art of the one-call-close. 

Join me, and let's transform every sales interaction into an opportunity for trust, rapport, and triumph.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Became a Master of the Close: https://masteroftheclose.com

✅ Join the Insurance Growth Masterclass: https://masterclass.insure

✅ For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/

✅ Hire me to speak at your next event: https://ryanhanley.com/speaking

This podcast episode is a live recording of my keynote presentation at the One City World Tour event by Bradley Flowers and Scott Howell of Insurance Guys Podcast, and the team over at Glovebox.

In this keynote, we detail, with stories, the concept behind “How to Close 89% of Inbound Leads“.

🔥 This is the process we teach at Finding Peak to our coaching clients.

You do not want to miss this…

#insurance #keynotespeaker #growthmindset

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9