Alfonso de la Nuez spent six years running usability tests in a Spanish lab before building an enterprise sales engine. His consultancy to SaaS journey reached nearly $100M ARR in enterprise SaaS.

Learn how UserZoom used enterprise sales hustle to land Google and eBay, bootstrapped to $15M before raising $34M for enterprise growth, and how Thoma Bravo valued the business at $800M.

Alfonso is the co-founder of UserZoom. His consultancy to SaaS path and enterprise sales strategy built an enterprise SaaS powerhouse with nearly 400 employees.

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Dave Rodenbaugh lost $60K on a failed SaaS acquisition and $50K building a help desk nobody wanted. Then he acquired Recapture at $3,500 MRR and found the bootstrap to profitability formula.

Learn the 3-criteria checklist for buying SaaS businesses that achieve bootstrap to profitability, why dropping prices from $49 to $29 unlocked Shopify growth, and how a solo founder SaaS can scale through partnerships.

Dave is a solo founder SaaS operator behind Recapture. His bootstrap to profitability journey from $3,500 MRR to mid-6-figures includes two failed SaaS acquisition attempts worth $60K.

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Most SaaS founders get their SaaS metrics wrong. Paul Orlando says if you have one number for CAC and one for LTV, you haven't started measuring net revenue retention properly.

Learn how to calculate customer acquisition cost by channel, model LTV as a river, track net revenue retention by cohort, and why negative SaaS churn is the gold standard.

Paul is a USC professor and author of Growth Units. His breakdown of SaaS metrics including net revenue retention, customer acquisition cost, and churn models helps founders measure what matters.

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Jeb Banner built almost a dozen products that went nowhere over 12 years. His failed software startup streak broke only when he separated product from his agency and found product-market fit targeting nonprofits.

Learn why a failed software startup inside an agency never survives, how Boardable achieved product-market fit by targeting nonprofit boards, and what hidden conversion signals a data scientist uncovered.

Jeb is the CEO of Boardable, a board management platform. After 10 failed software startup attempts as part of his agency to SaaS journey, Boardable reached 7-figure ARR with 2,000 customers in 40 countries.

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Tom Staff bought a PHP textbook and taught himself to code. That side project became Street Group, a niche SaaS for UK estate agents now doing over $800K MRR - all built on vertical SaaS principles.

Learn how Heather and Tom used handwritten letters, exclusivity pricing, and deep industry-specific SaaS knowledge to build a niche SaaS to $9M+ ARR with zero outside funding.

Heather is the co-founder of Street Group, a niche SaaS company for real estate. Their vertical SaaS approach with three products across the niche market created a moat outsiders can't replicate.

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Khadim Batti spent three years building a product nobody needed. Then he deleted it and started finding product-market fit from zero. The SaaS pivot turned a support tool into a $600M company.

Learn how Khadim achieved B2B product-market fit by sending 500 cold emails, closing before writing code, and narrowing from SMB to enterprise CRM for product validation.

Khadim is the co-founder of Whatfix, valued at $600M+ with $140M raised. His B2B product-market fit journey included a complete SaaS pivot after 3 years of finding product-market fit the wrong way.

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Tony Sternberg launched ProsperStack with a post-cancellation survey. Only 2% responded. That's when he realized his entire approach to SaaS retention and SaaS churn was wrong.

Discover how Tony rebuilt ProsperStack as an embedded cancellation flow for real-time SaaS retention, achieving churn reduction by intercepting 100% of cancel actions at the moment they happen.

Tony is the co-founder of ProsperStack, which fights SaaS churn through smarter cancellation flows. His SaaS retention tool intercepts active churn at scale.

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Most founders think they know what problem their product solves. Michele Hansen's SaaS product validation framework proves them wrong through customer interviews and customer discovery.

Learn Michele's approach to SaaS product validation - from finding product-market fit signals to the 'reaching for the door' question, and why 5 customer interviews reveal enough to act.

Michele is the co-founder of Geocodio and author of Deploy Empathy. Her SaaS product validation methods helped dozens of founders with customer discovery at Calm Fund.

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Benn Stancil built a product customers loved but nobody could name. Mode's SaaS branding fell between BI dashboards and data science tools - a SaaS positioning problem that confused buyers for years.

Learn how Mode solved its SaaS branding challenge by narrowing to 'by analysts, for analysts,' using entertainment-first content for product positioning, and growing to 8-figure ARR.

Benn is the co-founder of Mode, a collaborative analytics platform. Their SaaS branding journey from category creation confusion to clarity serves clients like Lyft, DoorDash, and Bloomberg.

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AJ started Carrd as a vanity project to pay for lattes. Using product-led growth and freemium SaaS pricing at $19/year, he grew to $100K MRR and 4 million sites with just two people.

Learn how AJ built a product-led growth engine using the freemium model, built-in virality through 'Made with Carrd' links, and a product-led growth approach that replaced all marketing spend.

AJ is the founder of Carrd, a freemium SaaS platform. His product-led growth strategy with bootstrapped SaaS economics let him scale to $1M ARR without a marketing budget.

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