In this episode we have Frederick Afrifa who is a award winning global keynote speaker, TEDx public speaking coach, co-founder of communication coaching business “believe in greatness”, former professional athlete representing Italy and was a candidate on season 19 of The Apprentice 2025.
In this episode we discuss
- Frederik’s journey to becoming a pro athlete
- Hitting rock bottom and wanting to change his life
- Quitting athletics to become a public speaker
- Habits and techniques to make you a better speaker
- The do's and don'ts of speaking
- Why he applied twice to The Apprentice
- The unfiltered reality of being on The Apprentice
- Challenges he faced on The Apprentice and much more!
Connect with Frederick:
Instagram: https://www.instagram.com/f17_afrifa
Linkedin: https://uk.linkedin.com/in/frederick-afrifa-publicspeakingcoach
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TIMESTAMPS
0:00 - Savvy Wallet Ad
0:18 - Preview
1:32 - Intro
2:08 - Meet Apprentice Star & Keynote speaker Frederick
4:03 - Growing up in Italy
7:33 - How I found myself
8:52 - How I got into athletics
11:25 - Getting my first pro contract at 21
16:52 - Tide Ad
18:15 - How athletics shaped my mindset
19:35 - Why I quit athletics
24:31 - Working 2/3 jobs just to survive then this happened
25:19 - This accident led me to pursue public speaking
28:32 - Hitting rock bottom made me want to change things
30:34 - Challenges of getting into speaking
33:28 - I was working at 60 schools a month!
34:47 - Tips to become a better speaker
37:04 - Speaking confidently as an introvert
39:01 - The do’s and don’ts of speaking
41:37 - Speaking habits you shouldn’t ignore
44:45 - How speaking changed my life
46:08 - My vision as a speaker
49:14 - Why I applied twice to The Apprentice
53:07 - Why I finally got selected for The Apprentice
56:05 - The Apprentice is really intense!
59:17 - Biggest challenge of being on The Apprentice
1:03:35 - Which task was the most challenging on the apprentice
1:08:25 - The most surprising thing about The Apprentice
1:12:06 - What’s Lord Sugar like in person?
1:14:50 - I don’t regret doing this on The Apprentice
1:17:45 - Was I happy with my portrayal on The Apprentice?
1:18:45 - Lord Sugar sharing my speaking pitch
1:20:41 - Memorable parts of the apprentice you didn’t get to see
1:21:41 - Was my firing on The Apprentice fair?
1:26:14 - Dealing with the pressure on The Apprentice
1:27:57 - Who Frederick wants to win The Apprentice
1:28:38 - The impact of being on The Apprentice
1:31:59 - Investing in myself to build wealth
1:38:03 - My plan to scale my wealth
1:44:25 - How Frederick helps people with speaking
1:48:00 - Final words
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